Store Experience & Design

Analysis How Inclusivity Increases Both Satisfaction And Sales For Starbucks, Marriott And More

With initiatives like stores for the deaf or cultural training, these brands are changing the face of customer service to make retail much more inclusive

Design How Maximizing Spaces Is Helping Communities Thrive Worldwide

Previously unused or fallow areas can become innovative gathering spaces and homes, promoting community and social good

Consumer Goods Op-Ed: How Grocery Stores Can Fight Falling Margins By Enhancing Convenience, Quality And Community

Author Macala Wright discusses how grocers are responding to shifting consumer shopping habits, and speaks to innovators in the category about embracing smaller formats, popups, local stock and community

Brand Activation & Immersion How TOURISTS Is Building A New Kind Of Hospitality Experience In The Era Of Airbnb

PSFK founder Piers Fawkes speaks with the buzzy American country hotel about starting as a repurposed '60s motor lodge and organically evolving the motel experience into a community-led lifestyle resort

Automotive PSFK Research Paper Launch: Elevating Public Spaces Through Tech-Enabled Experiences

How brands are leveraging technologies to maximize visitors’ experiences in public spaces and reimagining city life for modern urbanites

Case Study Travelers Can Explore Their Senses At Louis XIII's Changi Airport Pop-Up

The luxury spirits maker is inviting visitors to the Singapore airport to discover its brand in an immersive sensory activation

Fashion & Apparel M.M.LaFleur Opens 'To Go' Concept Store To Better Suit Working Women's Needs

PSFK spoke to the premium women's workwear brand about opening a new, convenience-focused store format, featuring a more traditional grab-and-go retail experience and no need for appointment booking

Health This French Pharmacy Is Launching Tech-Enabled Wellness Coaching

VD Pharm is a healthcare provider that will allow customers to monitor their health using in-store tech, then continue at home via personal alerts over two-week intervals

Luxury This Brand Rented A Bodega For NYFW—Then Extended Its Stay By A Year

Luxury bag brand Gelareh Mizrahi intended to pop up at a Soho convenience store for a week. It ended up signing a lease for a full year

Beauty Harvey Nichols' New Dedicated Beauty And Wellness Space Treats U.K. Shoppers To Special Treatments

The iconic London department store has devoted its fourth floor to self-care, including services and activations from wellness brands

Entertainment Selfridges Unveils An In-Store Movie Theater, And Now Shoppers May Never Have To Leave

The iconic department store is encouraging customers to stay a while at its flagship location thanks to the addition of a luxury theater

Cafe & Restaurant This London Marketplace Is Bringing New Life To A Former Banana Warehouse

Seven Dials Market is a food hall and community space that offers bites, books and booze inside a refurbished warehouse in London's West End

Advertising Cheetos Opened Its Very Own NYFW Beauty Salon

Cheetos superfans could get beauty treatments inspired by the crunchy orange snack, including manicures, makeup and hair extensions

Innovation ARTECHOUSE Fuses Art And Technology In Breathtaking NYC Exhibition Space

With the opening of its first show, the brand-new ARTECHOUSE explores the nexus of art and tech through a truly immersive piece in Chelsea Market