Store Experience & Design

Fashion & Apparel Storr turns customers into influencers by letting them set up and sell through their own virtual store

Online marketplace Storr allows users to build a virtual store, curate products, and invite friends to shop. After signing up, users create a store by adding products from any brands on the platform. When a product is sold, users will earn a commission, while the brand handles fulfillment.

Brand Activation & Immersion Floyd furnishes select Airbnbs to let customer experience its products IRL

The direct-to-consumer furniture startup Floyd partnered with homesharing marketplace Airbnb, furnishing the homes of some of their favorite properties across the US with Floyd furniture so that potential customers could experience it in a real-life home setting.

Beauty MyBeautyBrand transforms users into vendors with the ability to open and sell from personalized virtual stores

MyBeautyBrand is a peer-to-peer online beauty marketplace that allows users to open personalized virtual stores and sell directly to their friends. After signing up, users create a store by adding products from any of the brands on the platform and posting their own makeup looks. When a product is sold, users will earn a commission up to 20%, while the brand handles fulfillment. Users who generate enough sales are also eligible to become shareholders in MyBeautyBrand.

Home Pay-by-minute hotel app Recharge extends its service to private residences

Recharge, the pay by-the-minute hotel stay app, has extended its service to include private residences. Homeowners can list their property on the platform to make their spaces available for sharing by the hour. In return, listers can earn money by renting their home to the company’s trusted network of travelers and residents while they are out of the house.

Brand Activation & Immersion Depop brought its P2P marketplace offline with a live resale event in New York City

Depop, a peer-to-peer marketplace that lets users sell pre-owned clothing and other items such as books or artwork, hosted a live event in New York City that allowed local sellers to connect with community members and sell items in person.

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Children PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Innovation Skinmade’s in-store kiosks utilize machine learning to create on-demand custom skin creams

German skincare startup Skinmade has in-store kiosks that create skin creams custom-made for each client. The machine analyzes a client’s skin condition, then processes the results using cloud-based machine learning algorithms that determine the formula of the cream. The product is then quickly formulated within and dispensed by the machine.

Luxury Fashion Brand Ruti Is Building The Hyper-Personalized Store Of The Future

The luxury brand is pioneering the next gen of seamless store experiences by letting consumers opt in to a facial-recognition and data-storing program for hyper-personalized curation

Automotive Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Design Why Trending Design Site Hunker Opened A Multi-Story House

Ahead of appearing at our upcoming retail conference, Hunker editor-in-chief Eve Epstein and Whereabout studio founder Gabriela Baiter talk building a media brand today and take us inside the Hunker House—the high-design IRL manifestation of the online decor site

Store Experience & Design Peer-to-peer beauty marketplace MyBeautyBrand lets members build virtual stores and transact directly with friends

MyBeautyBrand is a peer-to-peer online beauty marketplace that allows users to open personalized virtual stores and sell directly to their friends. After signing up, users create a store by adding products from any of the brands on the platform and posting their own makeup looks. When a product is sold, users will earn a commission up to 20%, while the brand handles fulfillment. Users who generate enough sales are also eligible to become shareholders in MyBeautyBrand.

Beauty Fashion retailer Dover Street Market’s first standalone beauty store offers customers non-binary shopping experience

Curated to be a non-binary shopping experience, concept fashion retailer Dover Street Market’s first standalone beauty store, Dover Street Market Parfums, opened in Paris. Socking a mix of both established and emerging brands across perfume, skincare, beauty and hair, the store and its  mix of products are meant to be explored by all shoppers regardless of gender.

Features Best NYC Holiday Windows Of 2019

PSFK contributor Dave Pinter took to the streets to photograph some of the most colorful and creative displays from top retailers as they took part in the city's whimsical tradition