storytelling

Analysis How Retailers Like Charlotte's Web Are De-Mystifying Cannabis Consumption With Edible Engagement

From PSFK's Infusing Cannabis & CBD Into The New Brand Experience report, here's how today's cannabis retailers are using food-related activations to familiarize consumers with the popular plant

Advertising DTC Mobile Carrier Implements IRL Campaigns To Convey Consumer Experience

Unconventional out-of-home ad tactics set Visible apart from mass mobile carriers, using IRL activations to convey its consumer experience rather than talk up its services

Brand Activation & Immersion Op-Ed: Why Are Brick-And-Mortar Stores Back In Fashion?

PSFK founder Piers Fawkes describes eight pillars for modern retailers to guide their in-store experience design in an evolving and digital-first retail landscape

Beauty How Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

Automotive How Brands Like Volkswagen Are Rethinking Everyday Tech With Voice-Activated Engagement

From PSFK's Creating Next-Gen Content Experiences report, here is how three brands are incorporating voice activation and audio-based technology to make consumer-technology interactions more entertaining and efficient

Design Store Experience Design Debrief Excerpt: The Blueprint for Successful Physical Retail

This excerpt from PSFK's Store Experience Design Debrief explores the four key initiatives leading retailers are taking to elevate store design and experience in the digital age

Retail Honda Advertises Latest Safety Features In Equipped Shopping Cart

Honda showcased its SENSING safety technology for vehicles by outfitting a regular shopping cart with proximity sensors, cameras and more that help consumers swiftly navigate store isles as they would the road

Consumer Goods PSFK Tracker Proves Innovative Physical Retail Experiences Put Brands At The Top

Consumer sentiment analysis shows that retailers with leading-edge store designs are seen as most innovative

Cafe & Restaurant How Brands Like Starbucks Engage Consumers With Experiential Storytelling

In this excerpt from PSFK's 2019 New York Retail Innovation Guide, learn how retailers from Casper to Starbucks are using physical space to create a narrative around their brand, further engaging and entertaining their consumers

Features Lenox’s New CEO Is Plotting To Get The Dinnerware Brand Out Of Its Time Warp—And Woo Millennial Shoppers

CEO Mads Ryder says the tabletop brand is ‘living in the past'—Here, the former LEGO executive discusses the cultural makeover he’s spearheading to usher the brand into the 21st century

Home NYRIW Preview: Experiential Retail Studio Founder On Captivating The Phygital Consumer

Ahead of speaking on the panel IRL Retail Design in a Digital Age, Whereabout founder and creative director Gabriela Baiter explains how the studio helps digitally native brands as well as retailers like Uber and Floyd enable dynamic, interactive, memorable experiences that foster community and drive engagement

Interview How An Education In Branding Helps One SVA Grad Identify New Opportunities For Clients

Cheryl Johnson tells PSFK about her experience in SVA's Masters In Branding Program and how it informs her career in brand strategy and business development

Fashion & Apparel Best Of 2018 NYC Holiday Retail Windows

A round-up of the most visually innovative windows that inspire humor, promote charity and tell a holiday story

Shopper Education & Assistance Lush Improves The Customer Experience By Enabling Better Employee Education

Implementing the corporate operations app Zipline, Lush aims to improve communication between employees and its HQ, helping to make its retail floors more efficient and better enable brand storytelling to engage consumers

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