Automotive How Brands Like BMW Derive Valuable Consumer Data Using Reciprocal Exchange

These four retailers are trading rewards and incentives with shoppers in exchange for shared information and invaluable intelligence

Brand Activation & Immersion New Balance Strava Challenges Reward London Runners With Beer

The athletic retailer opened a pub and partnered with fitness tracker Strava to activate its brand for the London Marathon, rewarding those who track their activity with free pints

Fitness & Sport Exercise Tracker Replaces One-Size-Fits-All Subscription Model With Three-Pack Service

Strava is refreshing its membership offering with a model split into three packages to meet a diverse set of users needs, such as for training purposes or performance analysis

Design How An App For Athletes Is Helping With City Planning

Strava has updated its heatmap, which gathers data on city cyclist and pedestrian behaviors

Hotels, Hospitality & Travel Cycling Fitness Service Provides Phone Insurance For Biking

With its premium program, bikers can ensure their phones against accidents

Fitness & Sport New Balance Unveils Their Own Version Of The Fitness Watch

Dedicated to runners, the device packs GPS-tracking and up to 50 hours of music

Retail Free Sneakers Given Out To Motivated Marathon Runners

Strava will give the shoes to athletes who run the second half of their race faster than the first

Advertising Levis and Google Are Making Interactive Denim A Reality

Levi's and Google bring seamless connectivity to denim lovers

Fashion & Apparel New Balance's Tech Line to Help Athletes Reach Their Performance Potential

With Intel and Google, a runner's watch will headline New Balance's Digital Sport division

Innovation Fitness Training Data Transformed Into Bespoke Posters

New service lets you display your exercise routine as art.