Streaming

Analysis How Games Like Overwatch Are Leveraging Voyeuristic Forms Of Play With Participatory Livestream

From PSFK's Innovating The Digital Gaming Ecosystem: Part I report, here's how today's game brands are enabling more immersive experiences with visual participation game-playing options

Advertising Spotify Debuts Voice-Enabled Ads For Mobile Listeners

Music streaming service Spotify is testing out ads that let on-the-go listeners interact verbally to play commercials now or skip for later

Brand Activation & Immersion Walmart Slated To Launch Shoppable Video Content

As more retailers marry content with commerce, the big box retailer plans to let viewers purchase products seen in its original programming through its Vudu streaming service

Beauty P&G's Female-Focused Docu-Style Films Aim To Reinvent Advertising

P&G is launching a Hulu-exculsive documentary-style series called "Queen Collective," promoting gender equality through film while merging content with advertising

Features How Retailers Like Sony Are Making Video Games More Accessible With Borderless Playing

These five examples showcase how video game retailers are leveraging streaming strategies and cloud capabilities in order to offer gamers more opportunities to play

Entertainment AppleTV Streamers Can Enjoy Airbnb Original Programming

The home-share platform is creating original programming for AppleTV as well as potentially launching its own content studio

Automotive Ford Taps Spotify Audience To Reach Younger Car Buyers

The collaboration between the streaming service and the automaker is intended to benefit both parties, giving the former additional ad revenue while offering the latter access to millennial listeners

Merchandising & Curation Netflix Ventures Into Offline Content With Branded Magazine

Ahead of this year's Emmys, Netflix is launching a 100-page print magazine in promotion of its original programming and talent

Loyalty & Membership Discovery Offers Subscribers Specialty Non-Fiction Video Streaming

Discovery Inc. is expanding its subscription streaming service with BBC non-fiction shows pertaining to food, natural history and more, part of the media company’s strategy to acquire subscribers with specialty content

Shopper Marketing & Promotion Pandora Lets Listeners Choose And Skip Ads Through Voice

As part of its investment in a consumer ecosystem, the music platform will test interactive commercials that let listeners dictate their ad preferences

Consumer Goods How Brands Like Volvo Add Meaningful Value To Customers' Lives

Top retailers like Volvo and Alibaba are fostering loyalty by offering services that make them invaluable parts of their customers' lives, launching programs like memberships offering exclusive experiences, rewards and support

Technology Netflix Trials A Low-Cost, Mobile-Only Subscription Plan

Netflix is trialling a mobile-only subscription priced at roughly 50% of its typical subscription plan, hoping to sharpen its edge in Asia and other emerging markets where competitors have out-priced the service

Store Experience & Design Spotify Accompanies Album Drop With Dedicated Popup Store

Spotify highlighted the release of a French vocalist's album with a physical pop-up event, made possible by Storefront, offering guests exclusive services and performance from the artist

Fitness & Sport SoulCycle Fans Can Enjoy Branded Concerts, Playlists And Videos On Apple Music

The fitness studio is is extending how it interacts with its members by providing them with content like workout-worthy music and videos to stream on Apple Music, in addition to real-life events like live concerts

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