streetwear

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Brand Activation & Immersion Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Fitness & Sport Interview: How Reselling Platform StockX Is Democratizing The Streetwear Drop

PSFK speaks to the founder of the ecommerce IPO platform that lets bidders decide the price for resale and drops of exclusive streetwear merchandise, reinventing the concept by treating consumer goods as assets

Beauty Estee Lauder Partners With Streetwear Brand Kith For Limited-Edition Collection

In what might seem like an unlikely pairing, the streetwear apparel retailer and heritage beauty co are teaming up to tap each other's markets, lending some streetwear cool to a skincare collection

Merchandising & Curation Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Retail How Brands Like Burberry Generate Buzz With Digital Drops

Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions

Entertainment New York Excelsior Aims To Inject Fashion Into The Esports Community

Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion

Millennials Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Loyalty & Membership Rental Service Aims To Make Luxury Streetwear Available To All

Rotarity lets customers rent high-end streetwear products for roughly 10% of their original retail value, as well as sign up for a monthly unlimited subscription and rotate merchandise as they like

Store Experience & Design Suburban Shoe Retailer Offers Shoppers Installation Space And Exclusive Brand Collabs

Packer Shoes, in business since 1907, aims to sustain its long-running business by using its large retail space to its advantage, enabling immersive experiences and incorporating streetwear-inspired aesthetics to compete with e-tailers

Advertising Dos Equis Targets Millennials With Mexican Heritage-Themed Campaign

The beer brand is aiming to engage a younger demographic with a collaboration fêting its nation's heritage, marshaling social media activations, emerging artist performances and cultural celebrations

Packaging & Product Engagement Kodak Aims To Reach Younger Consumers With Forever21 Collection

The photography company is hoping to stay relevant by capitalizing on the nostalgia tendency in streetwear, incorporating past designs into fashion pieces with the popular apparel retailer

Hotels, Hospitality & Travel Bloomingdale's Updates Its 'Retail As Theater' Legacy For Modern Shoppers With Rotating Experiential Pop-Ups

In a move to bring excitement and 'cultural relevance' to its  stores, the retailer launched 'Carousel' pop-ups in select locations that let consumers experience the fast-fashion turnover, or streetwear 'drop' concept, within a traditional department store setting

Brand Activation & Immersion Wikipedia Offers Consumers Streetwear Collection As Part Of Fundraising Campaign

In an effort to raise funds to keep its service free, the digital encyclopedia has teamed with fashion brand Advisory Board Crystals to create an apparel collection