streetwear

Analysis How Ecommerce Is Democratizing The Apparel Drop

Digital drops make streetwear more accessible, allowing consumers to join the experience from their smartphones and avoid confusing or difficult online shopping sprees

Brand Activation & Immersion From Luxury To Streetwear, Brands Like Burberry Are Driving Sales With Digital Drops

From PSFK's Back-To-School Deck, cutting edge fashion brands across categories are striking a new balance between exclusivity and accessibility with limited-edition releases

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Fitness & Sport Nordstrom Debuts Store-In-Store Nike Shop For Men

After establishing dedicated Nordstrom spaces for women, Nike is launching its first menswear shop in the department store's New York location

Interview Interview: How Reselling Platform StockX Is Democratizing The Streetwear Drop

PSFK speaks to the founder of the ecommerce IPO platform that lets bidders decide the price for resale and drops of exclusive streetwear merchandise, reinventing the concept by treating consumer goods as assets

Beauty Estee Lauder Partners With Streetwear Brand Kith For Limited-Edition Collection

In what might seem like an unlikely pairing, the streetwear apparel retailer and heritage beauty co are teaming up to tap each other's markets, lending some streetwear cool to a skincare collection

Merchandising & Curation Paris Streetwear Brand Takes Basic Approach To Captivating Store Design

Homecore's Paris popup is a case study in dynamic interior store design using simple and cheap materials, referencing Newtonian physics and graffiti street art

Features How Brands Like Burberry Generate Buzz With Digital Drops

Luxury and streetwear brands from Burberry to H&M are finding more captivating ways to release products, tapping into young consumers' mobile obsessions

Entertainment New York Excelsior Aims To Inject Fashion Into The Esports Community

Inspired by IRL sports influencers who act as ambassadors for fashion brands, the American Overwatch esports team is hoping to establish partnerships with apparel retailers to engage the virtual community with fashion

Hotels, Hospitality & Travel Huckberry's NYC Popup Store Prepares Customers For Adventures

The recently opened space offers visitors a series of free, self-guided tours that tap into the history and regional culture of New York City

Events Interview: Aaron Levant's NTWRK Uses Shoppable Video Content To Connect With A New Generation Of Consumers

With shoppable programming dedicated to gaming, music, sports, and more, Aaron Levant hopes NTWRK can become a kind of QVC concept for Generation Z

Millennials Selfridges Courts Millennial Males With Streetwear And In-Store Skate Bowl

The department store's flagship London location is revamping its men's section to include trendy street-inspired wares, beauty and wellness counters, space for live events and more

Loyalty & Membership Rental Service Aims To Make Luxury Streetwear Available To All

Rotarity lets customers rent high-end streetwear products for roughly 10% of their original retail value, as well as sign up for a monthly unlimited subscription and rotate merchandise as they like

Store Experience & Design Suburban Shoe Retailer Offers Shoppers Installation Space And Exclusive Brand Collabs

Packer Shoes, in business since 1907, aims to sustain its long-running business by using its large retail space to its advantage, enabling immersive experiences and incorporating streetwear-inspired aesthetics to compete with e-tailers

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