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January 16, 2019 | New York City
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From finance-managing chatbots to mindfulness-promoting social media features, brands are looking to help consumers take charge of their consumption practices, cultivating consumer relationships and building trust
August 15, 2018

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Expert

Jane McGonigal is a game designer, games researcher, and author, specializing in pervasive gaming and alternate reality games (ARGs). She initially rose to prominence due to her work with design company 42 Entertainment from 2004 to 2006, on projects including the alternate reality game I Love Bees(2004). Jane’s most recent project is next month’s “Find the Future” game taking place at the New York Public Library.

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Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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