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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Since his last appearance at the PSFK Conference in 2013, Barasch and his team have been busy improving their technology and proving their ambitious project is feasible

June 3, 2015
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Tech company Samsung has developed an app to help beachgoers locate the position of rip currents, submerged rocks, and shallow sandbanks using augmented reality. Pocket Patrol is currently being trialled on selected Sunshine Coast beaches in Australia. An estimate from Samsung’s partner on the project, Surf Life Saving, stated that 2 out of 3 Australians can’t identify […]

March 30, 2014
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