Advertising Australian Skate Shop Gives Customers A Discount For Injuries

The retailer is offering a $20 discount to consumers who show off their scars

Design A Look Into Branding The New York Women's Surf Film Festival

A celebration of female surfers and filmmakers comes to life through retro-inspired visuals

Automotive Jaguar Land Rover Is Recycling Car Parts Into Surfboards

The 'Waste to Wave’ surfboard was created using recycled plastic left over from early design models

Fitness & Sport Marriott Unveils Master Class: Intimate Learning Experiences With Professionals

Members get a chance to directly learn from NBA stars and famous chefs

Technology How Aggregated Weather Data Can Make Forecasting More Accurate

Climendo works as an aggregator that bundles the best forecasts for a better read on Mother Nature’s mood

Retail Cars Of The Future May Be Purpose-Built For Your Lifestyle

Auto brands are targeting lifestyle niches with ultra-specialized designs

Pacifico Rebrand Adopts A New Summer Look

The beer brand is hoping to appeal to younger consumers with a new design that injects more fun into its packaging

Fitness & Sport Wearable Sunscreen Dispenser Provides On-The-Go Protection

Stay protected for hours at a time by keeping handy capsules on your wrist

Technology Surfboard Displays Wave Condition Tips And Tweets

This prototype from Samsung helps surfers stay connected, even while out at sea

Innovation Hang Ten, Or With Like-Minded Wave Enthusiasts, On Social Network for Surfers

Tap your phone against a surfboard to see where it's been, what kind of waves it's stood up against, and its construction details

Hazmat Suits, the Dystopian Future of Surf Fashion

"Hazmat Surfing" photo series features surfers in hazmat suits, calling attention to ocean pollution

Work World's First 100% Agave Surfboard Could Mark Industry Change

Sustainable, rideable, and beautiful, the handcrafted 100% Agave Project from Gary Linden and Jose Cuervo makes surfing a truly organic experience

Innovation Wearable Tech Device Aimed at Amping Up the Surf Experience

The Glassy Pro One is a waterproof smartwatch that allows surfers to stay connected and track progress while enjoying the swells

Luxury $1.3 Million Wooden Surfboard Rides Waves At 35MPH

Roy Stuart's Rampant 10'6" surfboard uses advanced hydrodynamics to amplify the surfing experience.