“We see the writing on the wall. Unless we can be delivering a more efficient form of mobility, we won’t be providing a good solution that cities need. That’s why we’ve gone into bikes. That’s why we’re working with transit. That’s why we’re focused on electrification.”

“Becoming truly circular means meeting people’s changing lifestyles, prolonging the life of products and materials and using resources in a smarter way. To make this a reality, we will design all products from the very beginning to be repurposed, repaired, reused, resold and recycled.”

“Our rule is: there is no innovation without sustainability. You cannot go backwards. The next version of this cannot go backwards. It may not leap forwards, but it cannot go backwards. The creative element of the company, and the innovators look on that as a catalyst. It’s a new way of thinking, its a new lens that creates solutions that you would have if you just said: “Hey make it lighter’, make it less expensive, make it prettier, make it a different color, oh and by the way, you can’t make it with these restrictive substances, it can’t have a bigger carbon footprint, you have to used more recycled material, you can’t have a smuch waste.”

“[Huel is] a very distinctive brand with this huge oversized logo with reference to nutritionally-complete food, which most people haven’t heard of yet as a phrase. We believe, over time, people will refer to ‘complete food’ as a category.”

“A lot of global brand owners have made strong commitments in the near future for sustainability recently where everything has to be recyclable, returnable, and compostable. It is a challenge but it needs to be part of every brand’s portfolio.”