Sustainability

Fashion & Apparel This Closet-Sharing App Interviews Potential Members Before Letting Them Join

Tulerie is a P2P apparel-sharing mobile experience that takes building a trustworthy community seriously, FaceTiming with each interested candidate before inviting them to join the eco-minded platform

Automotive Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Beauty The Body Shop is in the process of turning its stores into "activist hubs" to rebrand around social good

Skincare and haircare brand The Body Shop is in the process of turning its stores into “activist hubs,” part of a larger rebrand centered around social good. Two stores in the UK have already made the transition, including in-store activism zones and refill stations that cut down on single-use plastic. Two US stores are also set to switch soon.

Interview Inside The P2P Sharing Platform For Luxury Apparel That Connects Wearers Via Local Dry Cleaners

Wardrobe is a just-launched circular clothing rental platform aiming to take sustainability and affordability to the next level, letting members borrow luxury, designer and vintage fashion from each other’s closets

Design Amazon's Rooftop Gardens Are A Pilot For Urban Community Farming

The e-tailer is looking to grow its support of local communities, designing rooftop gardens that produce thousands of pounds of organic produce—all for donation

Brand Activation & Immersion How IKEA Is Democratizing Gardening To Build A More Sustainable Future

PSFK speaks to the brand about how its activation at the world's largest flower show engaged visitors in unexpected ways, inviting them into a hyper-natural and hyper-tech exhibit that demonstrated a more sustainable future of home food-growing

Health Inside The New Brandless Marketplace And The Decision To Launch With CBD

PSFK speaks to the digital native known for its low-cost everyday essentials about launching a marketplace that sells merch from partnered brands, touching on the retailer's aim to become the #1 destination for CBD wellness products

Home IKEA On Why Shared, Multi-Functional Spaces Are The Future Of Sustainable Living And Working

PSFK founder and president Piers Fawkes speaks to Evamaria Rönnegård, leader of IKEA's Better Living project, to discuss designing flexible dwellings for consumers' increasingly fluid lifestyles, merging work, home and play in sustainable shared spaces

Cafe & Restaurant Taiwan Restaurant Showcases Next-Gen Dining With Eco-Friendly Experience

Emerging out of the sustainability movement, this Taiwan restaurant is setting a new standard for environmentally conscious design

Delivery & Logistics PSFK Research Paper Launch: Closing The Loop With Sustainable Packaging

How CPG brands are eliminating single-use packaging to create new business opportunities and connect with consumers over shared values

Case Study This Swedish Restaurant Is Creating A Climate-Proof Kitchen

Restauranglabbet is a research lab and restaurant concept that tests sustainable practices while serving a dining room full of customers

Fitness & Sport Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Analysis From Fast Fashion To Luxury, Apparel Brands Are Making Second-Hand Retail Worthwhile

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items