Sustainability & Transparency

Brand Activation & Immersion DSW encourages consumers to donate shoes at its DSWGives Do Good Popup

Shoe retailer DSW is trying something new for its DSWGives Do Good Pop-Up: There is no merchandise. Instead of driving sales, the space focuses on giving back through DSWGives, the retailer’s philanthropic arm. Visitors are encouraged to bring pairs of shoes to donate at the pop-up, where they will also learn about DSW’s mission through interactive experiences.

Fashion & Apparel Adidas works with nonprofit Parley for the Oceans to help source and manufacture products from recycled ocean plastic

Sportswear brand Adidas helped found and now collaborates with the nonprofit Parley for the Oceans, which helps source and manufacture products made from recycled ocean plastic collected from the world’s shorelines. Many product lines include the reworked debris, including over 5 million pairs of Ultraboost shoes made annually.

Automotive H&M x Lyft offer free rides to stores for New Yorkers who want to recycle their clothing

Clothing retailer H&M and ridesharing service Lyft’s offered free rides to stores for New Yorkers who wanted to recycle their clothing. Using a discount code that took them to the nearest H&M store, riders brought their old textiles to be reused through the brand’s existing Garment Collecting Program, which rewards recycling through vouchers.

Health The ASOS Foundation's Upcycled Hygiene Products Are Helping Keep Women In School

The online fashion retailer is transforming textile waste into a ticket for young women's undisrupted education and to support their wellbeing, creating re-usable sanitary pads

Loyalty & Membership Madewell X Cotton's 'Blue Jeans Go Green' program encourages customers to recycle their old denim

Clothing brand Madewell partnered with Cotton’s Blue Jeans Go Green program to allow customers to recycle old pairs of jeans from any brand for a $20 credit toward a new pair. The upcycled jeans are sent to Habitat for Humanity, which shreds them and turns them into low-cost insulation for new homes.

Shopper Marketing & Promotion Cuyana and resale platform thredUp encourage customers to sell their old clothes by providing free shipping labels

Sustainable fashion label Cuyana and clothing reselling platform thredUP partnered for the Lean Closet Program, which encourages customers to sell their old clothes by providing free shipping labels and store credit. On top of that, the brands donate 5% of the total purchase amount to the anti-abuse nonprofit H.E.A.R.T.

Post Purchase Service & Support ASOS X SOKO Community Trust designs menstrual products to keep young women in school

Online fashion retailer ASOS partnered with SOKO Community Trust, a Kenyan clothing manufacturer that provides community training, on the Kujuwa Initiative. The program turns fabric scraps into washable sanitary pads for young women in Kenya, plus provides access to water tanks and toilets through the WASH Project.

Entertainment Best Buy's trade-in program reduces e-waste by giving consumers a gift voucher in exchange for their old electronics

Consumer electronics retailer Best Buy incorporated a trade-in program to reduce e-waste that lets consumers trade their old electronic items in for a Best Buy gift card, which they can use to upgrade to the latest tech. Users can see what their items are worth through the trade-in estimator, and get rid of it responsibly even if it has no value and wasn’t originally purchased at a Best Buy.

Interview Inside The P2P Sharing Platform For Luxury Apparel That Connects Wearers Via Local Dry Cleaners

Wardrobe is a just-launched circular clothing rental platform aiming to take sustainability and affordability to the next level, letting members borrow luxury, designer and vintage fashion from each other’s closets

Case Study This Circular Fashion Startup Turns Beloved Clothes Into Brand-New Jackets

Dhana's flagship "Memory Jackets" turn old textiles into one-of-a-kind jackets, extending the lifespans of old, well-loved products

Delivery & Logistics Vertical Future Is A High-Tech Farming Startup Making London Greener

U.K.-based startup Vertical Future takes over disused spaces and installs indoor farms, providing a new way to eat sustainably

Analysis How Travel Brands Like Patagonia Are Supporting A Greener Earth

Over-tourism and wastefulness are some of the worst aspects of the travel industry, so these brands are combatting them by doing good

Design This Sustainable Hotel In Finland Will Charge Its Guests Based On Emissions

With eco-friendly options and nature-based activities, visitors to the upcoming Arctic Blue Hotel can lower costs by being more eco-friendly

Beauty Inside Roven, Grove Collaborative's Clean Beauty Concept That Wants To Bring The Industry Up To Standard

Roven is making a name for itself in the clean beauty space, offering a solution to lack of regulation and consumer education as well as giving customers greater access with an omnichannel strategy