Sustainability & Transparency

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Automotive Domino's Enhances Last-Mile Agility With E-Bike Delivery Launch

On top of their existing delivery options, Domino's announced that it will now offer the option for electric bike delivery in select markets

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Brand Activation & Immersion Nike Enters The Subscription Box Game With Service Aimed At Kids

Nike Adventure Club is the brand's first subscription box, and it's aiming to make finding shoes for kids much easier for parents who can't keep up with growing feet

Analysis These Eco-Friendly Brands Are Making Clothes That Don't Need To Be Washed

These companies use all-natural materials in their washless clothes, extending garments' lives, reducing water and courting eco-conscious consumers

Fashion & Apparel How Denim Brands Like Gap Are Reducing Water Waste To Court Eco-Conscious Shoppers

By cutting down on water waste, some of the world's largest jeans brands are finally make an enduring wardrobe staple meet modern consumers' need for eco-friendly wares

Features From Fast Fashion To Luxury, Apparel Brands Are Making Second-Hand Retail Worthwhile

Luxury and thrift shopping join forces in the fashion industry as top brands team up to reduce waste and offer high-caliber pre-owned items

Delivery & Logistics How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Luxury Net-A-Porter And Verishop Are Creating Online Portals Dedicated To Sustainable Clothes

Noting a shift in consumer habits, these brands are streamlining eco-conscious shopping with special online shops branching off of their main channel that guarantee consumers ethical picks

Innovation PSFK Research Paper Launch: Improving Sustainability And Transparency In Apparel

Apparel industry leaders are implementing next-gen eco-friendly measures that have a positive impact on the environment—and consumers

Merchandising & Curation Retailers Like Nike Are Rethinking Fast Fashion With Sustainable Lines

Consumers want to feel like they're having a positive impact on the environment, so retailers are focusing on eco-friendly fashion made from sustainable materials

Home Why Brands Like L'Oreal Are Letting The Consumer Become The Creator

Here's how top home goods retailers are empowering fans to create, replenish or initiate a transparency-first manufacturing process by supplying them with the ingredients and info for at-home crafting

Loyalty & Membership Ikea, West Elm And More Are Increasing Flexibility With Subscription-Based Access

Furniture and home goods are now being offered in subscription-based programs from leading brands, catering to modern consumers who move frequently and value variety

Case Study This Waste-Free DTC Startup Delivers Bottles Of Non-Dairy Milk

As the popularity of dairy alternatives continues to rise, New Milk is dedicated to cutting down on packaging and using sustainable delivery to reach customers in the U.K.