Brand Activation & Immersion Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Beauty Customers Can Receive A Customized Skincare Regimen From AI Cleansing Device

A Scandinavian skincare brand created a cleansing device that doubles as a beauty advisor, using artificial intelligence to assess customers' skin and create a tailored skin regimen

Food & Beverage Burger King Offers Customers Hamburger Insurance For Swedish Summer BBQ Ban

Burger King is helping preserve one of the scandinavian nation's beloved summer pastimes, offering a whopper each day of the ban for those enrolled in its program

Store Experience & Design H&M Launches Its Own Outlet-Like Marketplace, Curating Fashion For Shoppers

Currently operating in Sweden, Afound chooses items from popular as well as smaller brands, offering shoppers access to a wide variety of options at low prices, all in one place

Advertising Wood Protection Company Highlights Its Product's Lasting Power With A 12-Year Billboard Ad

Sioo:x Wood Protection is showing off how well its product performs against wear and tear with a long-lasting ad made out of pieces of a backyard deck in a campaign that merges product advertisement and demonstration

Fitness & Sport Betting Company's Ads Let Viewers Communicate With Sweden's World Cup Coach

Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

Design Swedish Design Studio Creates Homewares Using Recycled Waste

Malmö Upcycling Service reuses materials like brick, glass and sheet metal to make household objects while reducing manufacturing waste

Health Swedish Pharmacy Provides Health-Boosting Natural Light For Passersby

Apotek Hjärtat aims to raise people's low vitamin D stores this winter with light therapy window displays

Automotive Volvo Debuts New Station Wagon In A Swedish Family's Driveway

Volvo's launch in suburbia showed the car in its 'natural habitat' and proved how well the brand knows its audience

Hotels, Hospitality & Travel A Floating Spa Hotel Is Coming To Sweden's Lule River

The floating structure, which will freeze into ice during the winter, will have six hotel rooms and a spa with saunas and plunge pools

Fashion & Apparel Swedish Power Plant Uses H&M Clothing For Fuel

The fast fashion brand partnered with the plant as part of a transition to end fossil fuel use

Home Sustainable IKEA Chair Uses Recycled Materials And No-Screw Assembly

Form Us With Love's Odger is a click-lock assembly chair in woodpolypropylene

Design Apartment Designed For Cycling Enthusiasts

This apartment complex in Sweden makes life easier for cyclists who do not wish to own a car

Retail Unconventional Hotel Offers Unique Rooms In Different Destinations

Vipp offers a curated selection, with a woodland shelter and city loft