Sweden

Automotive Lexus' Women-Staffed Popup Sushi Restaurant Challenges Traditional Gender Norms

Dubbed New Horizons, the luxury auto brand's Stockholm sushi restaurant aimed to engage consumers around its value of Japanese craftsmanship while challenging traditions about female sushi chefs

Advertising Stockholm Commuters See Billboards Personalized To Their Emotions

Pioneered by Clear Channel, Stockholm Metro's digital billboards will analyze consumer data to display art based on their current emotion

Analysis Interview: IKEA On Collaborating With Innovative Startups To Build Products For A Better World

PSFK speaks to IKEA of Sweden's manager of new business projects to learn about how its Bootcamp program finds and supports startups with the potential to enhance the accessibility and sustainability of the retailer's offerings

Brand Activation & Immersion Gamers Can Create A Virtual Burger King Whopper To Receive A Free One IRL

Red Dead Redemption players in Sweden can virtually collect all of the ingredients for the fast-food chain's famous burger and register their inventory to receive a free burger

Retail Could Implanted MicroChips Be The Next Evolution In Seamless Consumer Transactions?

Countries like Sweden are already implementing RFID technology, and could represent the next step in optimizing frictionless convenience for all transactions, from using public transportation and accessing social media to paying for goods

Beauty Customers Can Receive A Customized Skincare Regimen From AI Cleansing Device

A Scandinavian skincare brand created a cleansing device that doubles as a beauty advisor, using artificial intelligence to assess customers' skin and create a tailored skin regimen

Food & Beverage Burger King Offers Customers Hamburger Insurance For Swedish Summer BBQ Ban

Burger King is helping preserve one of the scandinavian nation's beloved summer pastimes, offering a whopper each day of the ban for those enrolled in its program

Shopper Marketing & Promotion Volvo U.K. Celebrates Modern Family Diversity With Signage Redesign

A new set of icons represents a 21st-century definition of family in time for the launch of the automaker's 'New Family Model,' the 2019 Volvo V60 Estate, helping align the brand with modern values

Store Experience & Design H&M Launches Its Own Outlet-Like Marketplace, Curating Fashion For Shoppers

Currently operating in Sweden, Afound chooses items from popular as well as smaller brands, offering shoppers access to a wide variety of options at low prices, all in one place

Home Wood Protection Company Highlights Its Product's Lasting Power With A 12-Year Billboard Ad

Sioo:x Wood Protection is showing off how well its product performs against wear and tear with a long-lasting ad made out of pieces of a backyard deck in a campaign that merges product advertisement and demonstration

Fitness & Sport Betting Company's Ads Let Viewers Communicate With Sweden's World Cup Coach

Sweden's head soccer coach Janne Andersson is about to start receiving tips and opinions from fans on the team's strategy during his daily walk to work

Fashion & Apparel H&M Digs Into Big Data From Returns And Receipts To Boost Store Sales

Location-specific information from receipts, returns and loyalty cards will help the retailer provide an increasingly targeted product selection

Delivery & Logistics German Startup Delivers Curated Outfits Directly To Men's Doors

Using a combination of personal stylists and artificial intelligence, Outfittery aims to address the pain points of shopping for menswear through personalization and convenience

Design Swedish Design Studio Creates Homewares Using Recycled Waste

Malmö Upcycling Service reuses materials like brick, glass and sheet metal to make household objects while reducing manufacturing waste

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