sxsw

Brand Activation & Immersion AR-Enabled Bose Sunglasses Offer Coachella Guests Exclusive Content

Festival attendees can pair their Bose Frames with the Coachella app for access to real-time audio notifications and updates about the event

Advertising DTC Mobile Carrier Implements IRL Campaigns To Convey Consumer Experience

Unconventional out-of-home ad tactics set Visible apart from mass mobile carriers, using IRL activations to convey its consumer experience rather than talk up its services

Beauty Lush Debuts Digital Packaging & Visual Search App At SXSW

The U.K. body care retailer launched a SXSW activation that demonstrated its fusing of tech with sustainability, letting festival attendees explore digital features to be featured in an upcoming Tokyo concept store

Packaging & Product Engagement L'Oréal SXSW Activation Debuts Foray Into Microbiome Product Personalization

L’Oréal is partnering with microbial genomics company uBiome to create hyper-personalized products informed by research on the skin’s bacterial ecosystem

Fashion & Apparel Outdoor Voices Used AR To Let Customers Shop While They Hike

The athleisure brand's new AR app lets users browse products in detail even when they're miles from a store

Gaming & Play Sony's Augmented Reality Air Hockey Amplifies The Game

The electronics company demoed the virtually enhanced game at SXSW this March to showcase its latest AR technology

Advertising Bumble Is Empowering Working Women To Make Meaningful Connections

The app promoted its peer-matching service at Austin's SXSW Festival with special face-to-face opportunities to foster relationships

Home Google Put Together An Entire AI Connected Home For SXSW

The tech giant fit an Austin home with the gamut of its artificial intelligence capabilities, from voice-activated sprinklers and self-parking cars to robots that fold laundry

Technology L'Oréal Is Creating Custom Makeup And Skincare With Machine Learning

At SXSW, the French cosmetics company debuted its new technology that allows anyone to find the perfect match for their skin

Entertainment 3 Entertainment Activations Immersing Consumers In The World Of Sci-Fi

PSFK takes a look at some of the ways the entertainment industry is hooking us in using elaborate advertising and branding

Advertising Top 5 Brand Activations To Look Out For At SXSW

PSFK highlights our favorite brand activations that we've seen so far, to help SXSW 2018 attendees sort through the noise

Entertainment HBO Is Opening A Real-Life 'Westworld' Theme Park For SXSW

The popular show comes to life this March at Austin's annual film festival and conference

Interview Why Casper Is The Batman Of Sleep

We caught up with Casper’s Director of Experiential Marketing Monica Brouwer to discuss how Casper is building meaningful brand experiences by offering rescue moments one “Zzz” at a time

Design Sony's Experimental Wristband Transforms Body Movements Into Sound

The Motion Sonic project translates motion into one of five presets

?>