T Shirt

Beauty Innovative & Immersive Activations That Are Winning At Coachella 2019

From instagrammable photo-ops to personalized frozen wine cocktails, PSFK highlights some of the innovative brand activations from 2019's Coachella festival

Brand Activation & Immersion E-Consignment Platform thredUP Launches Collection To De-Stigmatize Used Clothes

The thrift retailer's newly launched repurposed collection leverages trends in sustainability and exclusive access by encouraging shoppers to reclaim the word 'secondhand'

Fashion & Apparel Digital Native Apparel Brand Tests Brick And Mortar At New York's Hudson Yards

Menswear brand Mack Weldon launches an interactive brick-and-mortar outpost as its first venture into physical retail, complete with gaming competitions and discovery-led education

Packaging & Product Engagement Custom Clothing Brand Wants To Democratize Tailoring For Women

Poised to establish a world without sizes, RedThread offers shoppers custom tailoring for every item of clothing it sells, and uses 3D models to make sure every fit is perfect

Merchandising & Curation Levi's Experiential Flagship Store Blends Heritage With Digital Integration

The iconic brand's 17,000 square-foot Times Square flagship will feature a unique synthesis of customization and heritage pieces, offering shoppers a customizable t-shirt bar and exclusive product drops as part of an effort to expand DTC operations

Retail J. Crew CEO's Unapologetic, Low-Price Makeover Of The Preppy Retailer Culminates With First-Ever Amazon Shop

James Brett has been working to revive sales at the struggling merchant by cutting prices and adding larger sizes and more fits, currently debuting a Mercantile shop on the nation's biggest online store to further broaden the tony brand's appeal

Brand Activation & Immersion Wikipedia Offers Consumers Streetwear Collection As Part Of Fundraising Campaign

In an effort to raise funds to keep its service free, the digital encyclopedia has teamed with fashion brand Advisory Board Crystals to create an apparel collection

Loyalty & Membership Tommy Hilfiger Lets Everyday Consumers Become Brand Ambassadors

The more people wear the brand's attire, the more they'll be rewarded, thanks to the smart tag-embedded clothing

Shopper Education & Assistance E-Commerce Retailer Uses A Bodysuit To Make Clothing Exact To Shoppers' Size

Collection ZOZO allows customers to custom-tailor clothing like jeans and tee shirts at a low cost by donning a size-measuring bodysuit linked to an app on their smartphone, providing tailored fast fashion

Cafe & Restaurant How Innovative Packaging Is Fighting Throwaway Culture

Packaging has been considered a necessary evil—until now, as designers are finding creative ways to encase products in materials that serve a second function, from measuring tape to toys

Advertising Target Offers Consumers A Taste Of Summer With New Children's Clothing Line Collaboration

The retailer collaborated with the traveling pop-up Museum of Ice Cream to create clothes and accessories for boys and girls inspired by ice cream, which shoppers can also enjoy in-store

Fashion & Apparel Environmentally-Friendly T-Shirt Packaging Turns Into Measuring Tape

T-shirt brand 10pt stores its products in spiral tubes that turn into fully functioning measuring tapes along with cases to contain them, encouraging waste reduction with sustainable packaging

Design New Clothing Materials Are Keeping Cyclists Safe At Night

Vollebak's minimalist, lightweight Black Light clothing line keeps wearers visible at night using glass beads while maintaining comfort and style

Syndicated How High Fashion Is Going The Way Of The Museum Gift Shop

From Nike x MoMA to Jeff Koons x Louis Vuitton, a host of collaborations between fashion and art are popping up