target

Gen Z Target Incubator focuses specifically on startups aiming to do social good and improve the world

Target Incubator, which focuses specifically on startups aiming to do social good, is the big box retailer’s fourth accelerator. Aimed at innovators and change-makers from Gen Z, the program’s only requirement is that the startups focus on improving the world, whether or not the company has been officially launched.

Analysis These Are The Brands Paving The Way For Contactless Transactions

Physical stores like Target are making transactions quicker and easier by allowing their shoppers to walk out without counting cash or swiping a card

Features Why Grocers Like Kroger Are Offering Grab-And-Go Meal Kits To Busy Shoppers

Time-pressed, health-conscious consumers are flocking to supermarkets that offer prepped meal kits, which are both convenient and cheap, as physical stores move to compete with online subscription services

Brand Activation & Immersion PSFK Research Paper Launch: Reinvigorating The In-Store Grocery Shopping Experience

How grocery retailers are revamping stores with increased customer service, better technology and experiential activations

Fashion & Apparel From Toms To Lowe's, Brands Are Making Deeper Connections Through Social Impact

Consumers want to feel like they have a positive impact on the world and their communities, so these brands are giving back to win them over

Case Study Target Announces Huge New Food And Beverage Line Called Good & Gather

The in-house, health-forward grocery line, Target's largest, will be available in mid-September, with additional product launches coming through late next year

Loyalty & Membership Retailers Like Target Are Enhancing The Search Process With AI Technology

Using AI, leading brands are designing tools that can help customers search for and find items by simply snapping a photo

Beauty Outdoor Voices, Vyking And More Bring Their Brand To Life Through AR-Enabled Experiences

From encouraging customer confidence through virtual try-ons to gamifying the path to purchase on real life hiking trails, innovative retailers are building convenient and delightful shopping journeys

Post Purchase Service & Support 13 Brands Working To Break The Glass Ceiling For Women

From Target and Macy's to Yelp and Spotify, PSFK has identified the companies making strides for women through innovative programs, resources and advocacy

Fitness & Sport Target And Reebok Are Driving Deeper Engagement By Rewarding Behavior Beyond Purchases

From PSFK's Loyalty Debrief, here's how three brands are fostering long-term consumer engagement by rewarding their loyalty members for a range of actions like social media shares and R&D feedback

Merchandising & Curation From Target To Shiseido, Retailers Are Tailoring Their Loyalty Programs With Custom Rewards

From PSFK's Loyalty Debrief report, here's how three brands are analyzing consumer data in order to provide relevant and curated discounts and other personalized offers

Consumer Goods Target Expands Loyalty Program To Drive In-Store Traffic

The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits

Gaming & Play Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee