target

Brand Activation & Immersion How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

Beauty P&G's Hair Quiz Collects Data By Matching Consumers To Relevant Products

HairCode sorts customers into 144 permutations of hair personalities and accordingly suggests P&G products available at stores like Amazon, while also connecting customers over social media and capturing data for targeted advertising

Delivery & Logistics How Retailers Like Alibaba Are Leveraging Local Delivery Services For A Faster Last Mile

Retailers are tapping into communities, using local delivery agents and spaces to enable a more flexible and efficient process

Consumer Goods How Target Is Using App-Based Solutions To Innovate The CX Experience

As detailed in PSFK's Future of Retail 2019 report, Target is reimagining the consumer experience with app-based solutions, from enabling visual search technology and a digital wallet to sourcing consumer feedback through a secret social network

Home How Brands Like Floyd Drive Loyalty By Involving Consumers In Product Development

Retailers like Target and Sephora are turning to consumers in order to gather data, gauge desires and develop product assortments or experience offerings

Fashion & Apparel Media Brand Uses AI To Create In-House, Data-Driven Beauty Line

Clique Brands is marshaling AI-enabled analysis of data on its consumers, drawing on information from its online audience as well as past collaborations with retailers like Target to develop a beauty brand tailored for its customers

Hotels, Hospitality & Travel Retail Leaders From Away, Rent The Runway And More On Understanding The Customer

As consumers' relationships with brands move beyond the transactional, retailers find it increasingly important to integrate meaningfully into their customer's lifestyle

Fitness & Sport How Brands Like Outdoor Voices Are Using Social Media To Engage The Modern Luxury Consumer

Adding value with enhanced service offerings like social media integrations and apps, brands are thinking of innovative ways to engage luxury consumers at every touchpoint

Merchandising & Curation Target Offers Shoppers Affordable Womenswear For The Office

Prologue, Target's fifth in-house fashion line, will focus on affordable workplace fashion for women, featuring a wide range of sizes and flexible pieces for mixing and matching

Retail Parents Can Purchase Target's Preloaded School Supply Lists In One Click

The retail giant is aiming to simplify the back-to-school rush by connecting with schools and teachers to provide shoppable summary lists of supplies kids will need

Food & Beverage PSFK Tracker Reviews Most Innovative Retailers Across Sectors

Our index is beginning to provide a way to compare DTC brands and other pure play retailers with legacy corporations

Shopper Education & Assistance How Brands Are Expanding Gift Registries To Enhance Customer Appeal

From charitable donations to unusual experiences, today's gift registries are expanding offerings to reflect consumer desires for gifting more than just physical goods, as well as their need for flexibility of choice

Transactions & Payments Customers Can Buy Produce Using Emojis On Target's Updated Self-Checkout

The retailer introduced new self-checkout features, including emojis that help make shopping more convenient and fun for customers

Delivery & Logistics New Yorkers Can Have Their Target Groceries And Electronics Delivered Same Day

In a joint effort to compete with the likes of Amazon, Shipt and Target are implementing a same-day delivery program in the Greater New York Metro area