target

Consumer Goods Target Expands Loyalty Program To Drive In-Store Traffic

The retailer's latest iteration of its loyalty program emphasizes 1% back for customers on their next trip and offers greater benefits

Gaming & Play Pokemon Pass Drives Players To Target With Gaming Rewards

Pokémon Pass will reward players of its various games for visiting Target locations with free Pokécontent like a Shiny Pikachu or a Shiny Eevee

Delivery & Logistics Target Customers Can Browse Shoppable Recipe Guides

Building its reputation a full-service grocery destination, Target is letting customers browse 1 million recipes, build shopping lists and place orders for same-day delivery

Beauty P&G Launches Walmart-Exclusive Razor Brand For Millennial Women

Joy Shave razors are sold exclusively at Walmart stores and on its website, accompanied by a campaign targeting younger, busy women to compete with DTC brands

Children Target Launches Insight-Informed, Sensory-Friendly Home Collection For Kids

In an effort to provide home goods that cater to kids' needs, Target collected insights from parents to design furniture, cushions, blankets and more that are sensory-inclusive

Cafe & Restaurant Target Offers Store Shoppers Grab-&-Go Food Concept

Select Target locations are slated to offer on-the-go food options in addition to its Starbucks and McDonald's cafes, letting shoppers avoid lines and check out quickly at self-service kiosks

Automotive Walmart, Target Collaborate With FedEx To Offer Autonomous Same-Day Delivery

FedEx is enabling autonomous delivery via robotic vehicles for the brick-and-mortar outposts of the big-box retailers, catering to rising consumer expectations for speedy service

Merchandising & Curation Target Expands Online Merch With Third-Party Vendor Marketplace

To stay afloat next to the likes of Amazon and Walmart, the big-box retailer is the latest to launch a third-party selling platform, which it will curate for higher quality and integrate into its existing site

Features Interview: Quip Founder On The Journey From DTC Dental Care To Target Shelves

Simon Enever explains how the brand marshaled its strong beginnings as a digital native into sharing shelf space with larger CPG brands in a big-box store, maintaining its commitment to value-added content and services as well as accessibility to compete

Analysis How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

Retail P&G's Hair Quiz Collects Data By Matching Consumers To Relevant Products

HairCode sorts customers into 144 permutations of hair personalities and accordingly suggests P&G products available at stores like Amazon, while also connecting customers over social media and capturing data for targeted advertising

Post Purchase Service & Support How Retailers Like Alibaba Are Leveraging Local Delivery Services For A Faster Last Mile

Retailers are tapping into communities, using local delivery agents and spaces to enable a more flexible and efficient process

Loyalty & Membership How Target Is Using App-Based Solutions To Innovate The CX Experience

As detailed in PSFK's Future of Retail 2019 report, Target is reimagining the consumer experience with app-based solutions, from enabling visual search technology and a digital wallet to sourcing consumer feedback through a secret social network