targeted advertising

Beauty P&G's Hair Quiz Collects Data By Matching Consumers To Relevant Products

HairCode sorts customers into 144 permutations of hair personalities and accordingly suggests P&G products available at stores like Amazon, while also connecting customers over social media and capturing data for targeted advertising

Advertising Interview: How A Blockchain-Based Platform Aims To Turn The E-Commerce World Into A Decentralized Amazon

In this interview, founder and CEO of Shopin, Eran Eyal, discusses how his company creates a universal shopper profile and cryptocurrency to improve the e-commerce and in-store experience, while allowing brands and their customers to control their personal data

Automotive Giant London Billboard Tracks Cars To Target Ads

The large billboard will have a series of cameras inside of it designed to recognize the model and color of vehicles going by

Technology This Startup Is Trying To Make Ride-Hailing Apps Free By 2021

All passengers have to do is watch a stream of ads while they get to their next destination

Syndicated Ed Cotton: Facebook's Firehose Of Brand Data

Making sense of the enormous amount of data and branding potential on Facebook.

Advertising TV Industry Starts Taking Notice Of Older Viewers

Advertisers and program makers are slowly starting to realize that an older audience is worth targeting.

Home P&G's Coupon Copy Fail

What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up in the mailbox of a Brooklyn feminist vegan cooking collective?

Retail Psychological Surveys Help Advertisers Target Your Personality Type

The Mindset Media company determines consumers attributes and predicts what ads will interest them.

Design Vending Machines That Guess Your Age and Sex

This targeted marketing technology offers a more personalized experience using a variety of local data.