Taste

Brand Activation & Immersion How Brands Like Dove Are Creating Immersive Flavor Experiences

Retailers like Target, Taste of Home and more are attracting new customers using trendy brand collaborations, immersive experiences and edible activations

Design Send A Friend A Glass Of Virtual Lemonade

Scientists are attempting to recreate flavors using virtual data and a glass of regular water

Food & Beverage Electrode Lets People Taste In Virtual Reality

Temperature sensitive electrical pads make a user's tongue believe they are tasting something not there

Technology A Tiny Amount Of This Powder Could Block All The Bitterness In Food

A new substance made from mushrooms can bond with taste receptors on your tongue to overcome unpleasant flavors

Naturally Fruit-Flavored Fish Changes The Taste Of The Popular Food

The Japanese fishing industry wants to attract more fish-eaters, and has started to feed fish unusual ingredients to change the taste.

Advertising Chocolate Stamps Make Mail Smell And Taste Better

Belgian post office will roll out new line of tasty postage next month.

Home Phones Detect Bad Breath And Disease

Able to smell and taste your environment, phones of the future will know when you have a cold before you do.

Opera Singer Produces Algae With Her Voice For Listeners To Eat

Unique dinner and show performance that has attendees sampling what a song tastes like.

Innovation PowerBar, Apple, Nike And Starbucks Ditch R&D For Test And Trial [Headlines]

Several large companies are abandoning focus groups to adapt different approach.

Work Flavor Map Helps You Taste Whiskey Like An Expert

Malts.com develops an easy-to-understand matrix chart that identifies various profiles.

Retail Springwise: Coffee So Custom You Can Even Name Your Blend

EightPointNine is a UK-based coffee service that will create a blend of coffee to suit your flavor preferences.

Can Food Be A Tool For Soft Control?

As part of Food for Thinkers week, Bryan Finoki turns the attention of food writing onto incarcerated cuisine.

Innovation Weather Forecast Through Toothpaste

A project from MIT's Media lab translates data into taste.