Technology

Advertising How Interactive Packaging Bridges The Gap Between Customers And Brands

Using QR codes that activate everything from mobile games to Spotify playlists, innovative CPG brands are further educating and engaging shoppers with tech-enhanced packaging

Brand Activation & Immersion PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Analysis How Brands Like Neiman Marcus Empower Sales Associates To Optimize Customer Experience

By allowing their employees to leverage advanced tools in-store and online, retailers are driving personalized sales and bettering each customer's experience

Case Study French Football Club Reveals New Soccer Jersey In Google Street View

The first time a brand has used Google Street view to launch merch, Red Star F.C. encouraged fans to fans virtually venture out into the streets of Saint Ouen surrounding Bauer Stadium, where they could spot locals wearing the new shirts

Design How AI Is Helping Brands Like Shinola Harvest Insights For Better Design

With new tech tools that allow better online listening, retailers like Tommy Hilfiger and Shinola can ensure their products resonate with shoppers

Fashion & Apparel How Brands Like Levi's Are Elevating The Online Customization Game

Custom clothing has never been quite so easy, thanks to services and technology that allow online shoppers to create their own unique pieces with just a few clicks

Features How AI-Powered Sizing Is Improving Fit And Shrinking Online Returns

Brands like H&M are taking remote personalization to the next level by incorporating AI into the path to purchase to give each piece a perfect fit

Automotive Meet The Startup Using Both Automation And Drivers For Last-Mile Delivery

Boxbot, with a fleet of bright, modular delivery trucks, is helping more retailers enable last-mile delivery by providing the flexibility of choosing between human drivers and bots

Fitness & Sport Marriott Helps Its Customers Pursue Wellness Goals With New App Experience

TakeCare Level 30 is a new program from the hotel chain that allows members to partner up and compete in group challenges to improve wellbeing and drive brand loyalty around Marriott's wellness culture

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform

Gen Z How Sift's Innovative 'News Therapy' Experience Is Keeping Readers Up To Date Mindfully

PSFK chats with a co-founder of Sift, a news app experience that aims to inform younger readers without adding to their stress, helping them contextualize, navigate and digest current events calmly and thoughtfully as well as curb disengagement

Loyalty & Membership PSFK Research Paper Launch: Implementing Personalization In Apparel

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Delivery & Logistics How New Technology Is Helping Fashion Retailers Enable True End-To-End Transparency

By showing customers exactly where each of their purchases come from, fashion is tackling its transparency and sustainability issues

Entertainment Apple's Mobile AR City Tours Bring Digital Art To Life

In an effort to familiarize more consumers with augmented reality and generate community around its stores, the brand unveiled new digital art installations in six cities worldwide