Technology

Banks, Insurance & Financial Services TOK leverages blockchain to connect members and let them securely buy and sell cryptocurrency

TOK APP is a blockchain-based multi-purpose peer-to-peer chat application built on Ethereum’s decentralized network. It allows users to chat securely and features a built-in cryptocurrency wallet to enable them to buy, sell and send tokens.

Advertising How Brands Can Get In The Game

It's off to the races for 2020. Here's why everyone from retailers to content creators is betting on gaming to innovate their reach—and inspiration for how you can get in the game

Brand Activation & Immersion PSFK Retail Conference Preview: b8ta On Its Evolution As A RaaS Provider And An Optimistic View For Retail's Future

b8ta's co-founder and president Phillip Raub speaks with PSFK ahead of appearing at our retail conference to discuss the RaaS store and software provider's evolution over the years, touching on its Forum fashion & lifestyle experience, reinvention of Toys"R"Us, and role in a new decade of retail

Fashion & Apparel Fashion Brand Ruti Is Building The Hyper-Personalized Store Of The Future

The luxury brand is pioneering the next gen of seamless store experiences by letting consumers opt in to a facial-recognition and data-storing program for hyper-personalized curation

Automotive Why Your Peer-To-Peer Play Will Determine Your Brand's Vitality In 2020 & Beyond

Whether through added services, resale marketplaces or showrooms, brands are increasingly recognizing the imperative to make a P2P Play in order to enhance their overall customer experience and create more meaningful, long-lasting relationships with consumers

Cafe & Restaurant A Decade Of Change: Seven Shifts That Will Continue To Impact The 2020s

Seven shifts tracked by PSFK reports that will continue to drive retail, CX and shopper experience innovation over the next decade.

Delivery & Logistics Why Top-Notch Delivery Service Is A Key Driver Of Retail Success

Solution provider AxleHire tells PSFK why delivery is one of the few areas where retailers can truly differentiate—and how his end-to-end platform helps enable last-mile service to drive clients' success

Design IKEA Israel allows disabled consumers to 3D print customizable furniture adaptations

Furniture manufacturer Ikea Israel modifies its furniture to make it more accessible for people with disabilities to use. The company created thirteen designs to adapt bookcases, couches and more to accommodate disabled consumers. Accessible adjustments such as an easy handle, couch lift and friendly zipper are available for free online or 3D printing.

Innovation NYU's Smart Dress tech provides dressing independence for people with dementia

University NYU develops a smart dresser prototype to aid dementia patients in the process of getting dressed. The technology creates independence for people with dementia. Using a tablet, located on the top of a five drawer dresser, the display directs the wearer into how to dress. Lights guide the wearer into the next article of clothing to put on and simplifies the dressing process. Though, if the dresser runs into difficulties a caregiver can be notified for assistance.

Entertainment Zappos x Not Impossible Labs use wearable tech to help hearing-impaired experience music concert

Online retailer Zappos partnered with technology company Not Impossible Labs to create a unique musical experience for Deaf concert goers at the Life Is Beautiful concert in Las Vegas, Nevada. Vibrotextile technology turns music into vibrations, which allows the deaf person to feel the sounds rather than hear them. To create the full-body encompassing experience, the technology is attached to the body as a wearable chest harness, wristbands and ankle bands.

Shopper Education & Assistance Metromatics' LCD bus displays enable transportation for visually and hearing-impaired commuters

Australia’s Metromatics designs MetroSpec LCD bus displays with hearing loop and text to voice services to make transportation more inclusive to the visually and hearing impaired commuter. The bus displays also showcase real-time travel and passenger information to alleviate the qualms of traveling.

Brand Activation & Immersion Levi Strauss x Snapchat allow Disney fans to virtually try on a limited-edition Mickey Mouse hat

Clothing retailer Levi Strauss partnered with Snapchat for a limited-edition Mickey Mouse hat virtual try-on to drive sales at Walt Disney World’s Disney Springs shopping complex. Shoppers can activate the augmented reality lens in Snapchat through a designated snapcode that overlays the hat onto a consumer’s selfie. Once tested, the Disney merchandise is available for purchase in the social app.

Gaming & Play Puma designed an AR app experience for store shoppers to unlock content and games

Sportswear brand Puma designed an AR app-based experience for the brand's new line of basketball shoes and the opening of its first North American flagship store in New York City. By using the brand's smartphone app to scan QR codes tagged on the display of the seven new sneakers, shoppers unlock playful content as well as the virtual brand mascot that they can take pictures with.

Technology The NFL has created one hundred NFL-themed Snapchat AR lenses to increase accessibility to fans

American football league The NFL has created one hundred NFL-themed Snapchat AR lenses, marking its 100th season of football. In addition to using the lenses to share creative content, users can also access historical footage of NFL games by scanning the NFL 100 logo with the app. Underneath the library of footage is a countdown clock to the start of the season.