Technology

Brand Activation & Immersion Music-Driven Meditation Service WAVE Delivers The Ultimate At-Home Mindfulness Experience

PSFK speaks with co-founders Mason Levey and Brad Warsh on the consumer-driven strategies behind the experiential wellness offshoot of a popular New York studio that answers demand for elevated at-home meditation

Entertainment PSFK Research Paper Launch: Innovating The Digital Gaming Ecosystem

Here's how the video game industry is looking to the world of entertainment for inspiration, taking cues from streaming platforms and innovative technologies to present more accessible, engaging and immersive gaming experiences

Analysis How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Banks, Insurance & Financial Services Banking Customers Can Now Open An Account Using Just A Selfie

With the power of facial recognition AI software, bank NatWest allows its customers to open a bank account by snapping a picture

Consumer Goods Reimagining The Gaming World Through Flexible Streaming Platforms

Leading gaming brands like Microsoft are creating an easy-access environment with concepts like cross-platform play and cloud-based streaming

Food & Beverage The Turnkey Tech That Lets Customers Purchase Top Liquor Brands Online, Directly

PSFK speaks to the founder of the first company to integrate directly with liquor brand's sites, making it possible for consumers to buy online from the likes of Moët Hennessy, Clos19, Dom Perignon and more, while generating key data for targeted innovation

Fashion & Apparel How E-Tailoring Is Making Online Clothes Shopping More Reliable

These brands are transforming online commerce with e-tailoring, which provides more accurate measurements that ensure that products fit to boost shopper confidence

Customer Experience Journey AI-Curated London Boutique Offers Shoppers Latest Fashion Trending On Social Media

Taking daily fashion trends and bringing them straight to the consumer, this store updates routinely according to real-time social media analyses

Cafe & Restaurant Top Food Service Retailers Like Shake Shack Are Elevating Their CX With Data & Analytics

From innovation kitchens that collect consumer feedback in real time to giving guests control over their data sharing, food industry innovators are enhancing their service through new types of data collection and analytics

Beauty The Brick-And-Mortar Stores Turning Shopping Into Entertainment

From Selfridges to Samsung, retailers are reinventing the physical channel with participatory activations like skate parks, community video gaming and more

Health How Forward Is Defining The Future Of Health With Wellness-Focused Primary Care

PSFK tours next-generation primary care facility Forward and speaks to the chief medical officer for a glimpse into the tech-enabled future of on-demand, consumer-driven healthcare

Features Health X Tech Startup Thorne Is Filling A Gap For On-Demand, Curated Care

PSFK speaks with CEO Paul Jacobson to learn more about the wellness company's customized at-home health kits and a recent tech-driven NYC pop-up experiential activation to offer an alternative education

Automotive PSFK Research Paper Launch: Storytelling Within The Physical Channel

In a digital age, leading retailers are rethinking the physical channel, driving engagement through immersive and interactive shopping journeys that give shoppers a reason to make the trip

Merchandising & Curation Cutting-Edge Beauty Brands Like Skinmade Are Redefining Customization With AI Technology

Personalization takes on new meaning in today's skincare landscape, as brands like Neutragena and Elever marshal tactics like custom skin masks and 3D makeup printing

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