Advertising Virtual Tennis Lets Fans Feel Like They Are Playing At The US Open

American Express wants to create a better experience for tennis fans in a live gaming installation

Retail Snapchat Spectacles Vending Machines Pop Up At The U.S. Open

Snapbots dispense the Snapchat-connected sunglasses to tennis fans during the tournament

Design Championship Tennis Balls Are Repurposed Into Portable Speakers

HearO took tennis balls from the 2016 Wimbledon Championship and turned them into unique Bluetooth speakers

Fitness & Sport IBM Gave U.S. Open Viewers A New Way Of Watching Tennis

The tournament featured data analysis and captions created by IBM Watson in real time

Technology Tennis Drone Helps Players Practice Their Serve

A London-based agency has launched a tennis drone to promote Virgin Active's clubs across the UK

Advertising IBM's French Open Posters Powered By Real-Time Match Data

To make important data easier to grasp, the posters put facts like serve speed into animated context

Home Tennis Court Boasts Ocean Life as Spectators

Following the Dubai tradition of dreaming big, 8+8 Concept Studio imagines a curved glass dome that may house tomorrow's Wimbledons

Technology Instagram Mosaic Forms A Horizontal Scavenger Hunt

Heineken created the contest to give fans a chance to win free tickets to the U.S. Open Men’s Final.

Advertising U.S. Open To Debut A Giant Social Media Wall To Engage Fans Worldwide

Digital installation to encourage tennis-enthusiasts to join the conversation online.

Design IBM Uses Live Data To 3D-Print Wimbledon Souvenir Trophies [Video]

Technology partner at Wimbledon turns real-time data analytics into trinkets, printed every 20 minutes.

Luxury 12 Stories You Need To Know Today

Pro tennis player to wear Google Glass at Wimbledon, HTC to partner with Robert Downey Junior and Coca-Cola most popular brand on Facebook.

Technology Visualizations Map Tennis Ball Patterns During Infamous Matches [Video]

Corona Perspectives gives viewers a visual idea of where the ball landed most and where it had the most impact during the match.

Innovation The Siblings That Are Competing For Olympic Gold [Pics]

What would it be like to compete against your own brother or sister in an medal event?

Work BBC Promo Features Tennis Players Made Of Typography [Video]

The Wimbledon trailer by Red Bee Media shows the main contenders' characteristics rendered over their bodies in words.