The Gap

Work Animated Typography Brings Ira Glass’ Motivational Speech To Life [Video]

One cinematographer uses images and words to share a story about perseverance.

Advertising Fashion 2.0 Awards Highlight The Best In A Growing Field

In what started out as a smattering of Iphone apps and interactive campaigns by a few savvy companies, the brave new world of digital media, fashion, and retail has now turned into a viable field all it’s own.

Technology The Gap's Facebook Places Deal: Free Jeans!

The retailer's free offer using Facebook Places last week, certainly received attention - but will those free denim recipients become longer-term Gap customers?

Design Ask The PurpleList: The New GAP Logo

PSFK asked members of the PurpleList, our network of experts, to provide their views on the news that GAP launched then pulled a new logo for its brand.

Home This Week in Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising Gill Linton: Why The Gap Sponsorship Of "American Woman" At The Met Doesn't Make Any Sense

Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.

Innovation The Sartorialist And Garance Dore On Social Media In Fashion

Last night New York-based advertising agency Lume Creative hosted an industry only seminar on social media in fashion featuring two of the biggest names currently in the field.