The Hobbit

Advertising Help Defend (or Destroy) Middle-Earth in a New, Interactive 'Hobbit' Experience

In the collaborative online world, users can tour the Shire, solve riddles in Rivendell and feast on manflesh in battle

Technology Google Maps Out Tolkien’s Mythical Lands

Google and Warner Bros. Pictures have created a Chrome Experiment that maps out and provides a guide to the world of the Hobbit.

Design How Technology Is Creating Blockbuster Hits

How advances in tech are changing the movie going experience, as written on IQ for Intel.

Advertising Air New Zealand Creates Hobbit-Inspired Safety Video

Tying in with The Unexpected Journey movie release, the airline has revamped its standard video with a Middle-earth theme.

Gaming & Play Denny’s Launches Hobbit-Themed Menu

The family diner has partnered with Warner Bros. Pictures to introduce 11 new menu items inspired by Tolkien's epic adventure.

Design Moleskine To Launch Limited Edition Hobbit Notebooks

The notebooks are due to be released to accompany the upcoming film in December and feature images of the Lonely Mountain and Mirkwood.

Technology The Hobbit Will Fundamentally Change Your Movie-Going Experience [Headlines]

Theaters haven't changed their playback technology since the 1920s; new film will force them to upgrade their projection hardware.