The North Face

Brand Activation & Immersion The North Face's New Store Brings The Great Outdoors To Manhattan

The brand's new SoHo space continues to evolve the face of brick-and-mortar retail, placing an emphasis on genuine connection and a cohesive design

Analysis How Innovators Like The North Face Are Elevating Secondhand Apparel

Thanks to a growing interest in sustainability and individuality, pre-owned clothes are getting second lives through large retailers, who are upcycling and consigning them

Fashion & Apparel How AI Lets Retailers Like H&M Hyper-Personalize Their Ecommerce Experience

Thanks to powerful technology, brands can now use a customer's profile to provide guided recommendations that they are more likely to buy, cutting down irrelevancy and reducing choice overwhelm

Features Retail Trends Playbook Excerpt: Leveraging Data For Responsive Merchandising

From heat-mapping to forecasting algorithms, these three retailers are leveraging local data intelligence for real-time and relevant merchandising in physical stores

Merchandising & Curation The North Face Launches Storefront As Testing Ground And Events Hub

The brand's latest New York serves as a lab for elevating the customer shopping experience, offering a curated product selection, exclusive drops and community-driven events

Fitness & Sport The North Face Puts Shoppers On The Trail With Alpine Pop-Up Auction

The highest pop-up space in the world, accessible only by way of a two-hour hike, gives passing climbers a space to rest and resupply, and will auction off the brand's archival items for seven days

Retail The North Face Will Repair And Resell Used Clothes At A Discount

The outdoor clothing brand launched an online store for refurbished clothing in bid to help the environment and attract bargain shoppers

Design The North Face Debuts Clothing Made From Recycled Plastic Bottles

The outerwear brand's new collection offers eco-friendly options whose proceeds will benefit the National Park Foundation

Advertising Spotify Will Only Play This Song If It's Raining Outside

Weather-triggered music launched for The North Face's new campaign

Design The North Face Doubles Down On Locally Sourced Manufacturing

The garments from the retailer's newest clothing line are sourced entirely within the U.S.

Advertising The Future of The North Face's Guided Shopper Experience

Creative Agency Zemoga conceptualizes The North Face's future user experience for PSFK’s Future of Retail Report

Retail Commuting or Ice Climbing? AI Shopping Assistant Helps You Pick the Perfect North Face Gear

The outdoor apparel retailer has launched an interactive online shopping experience powered by IBM Watson

Home The North Face Store Brings Sky Windows and Tree Trunks to Heart of London

The flagship shop, on Regent Street, inspires customers' inner-explorer with a community hub, life-oriented categorization, and an in-store forest canopy

Innovation The North Face Prototypes a Parka Produced From Synthetic Spider Silk

In partnership with biomaterials company Spiber, high-performance and sustainable protein materials have been created, with limitless applications