the weather channel

Shopper Marketing & Promotion Best Western's AI-Powered Ads Offer Viewers Personalized Travel Tips And Tricks

The hotel chain partnered with IBM to provide consumers with curated accommodation recommendations, offers and travel info, catering to consumer demand for services that understand their needs and can provide tailored offers and advice

Shopper Marketing & Promotion The Weather Channel Is Offering Viewers Mixed-Reality Tornado Coverage

The channel's first video features a tornado strike ravaging the studio in an effort to provide more vivid and immersive storytelling while also informing the public on storm safety measures in a captivating manner

Advertising Will Media Sites Go The Way Of Social Feeds?

Media companies like the Weather Channel have adopted a feed-style interface, looking to appeal to consumers accustomed to engaging with content on social

Automotive Toyota Uses Cognitive Ads From IBM Watson To Introduce A New Prius

New advertisements from Toyota on the Weather Channel create a two-way conversation between customer and ad

Technology How Aggregated Weather Data Can Make Forecasting More Accurate

Climendo works as an aggregator that bundles the best forecasts for a better read on Mother Nature’s mood

Technology Songza Creates Playlists Based On The Weather

Playlists based on the daily forecast will appeal to your mood.

Advertising Realtime Weather Reports To Appear In Personal Twitter Feeds

Keeping track of the weather could be as easy as 140 characters or less.

Luxury Burberry Takes Over Weather Channel To Livestream London Weather Alerts

The fashion brand is providing all advertising on the Channel's global iPhone and iPad apps, and has placed digital billboards around cities featuring images and updates.

Hotels, Hospitality & Travel Customize Your Own Weather Channel With Personalized Forecasts

Weather.com will be relaunched to include more social media aspects.

Advertising Top 10 Apps Of All Time [Headlines]

The lists of the top free and paid apps that have been downloaded.

Retail The Weather Channel iPad App Introduces Customized Ads At High Traffic Times

The campaign for Ace Hardware uses time of day targeting for localized and relevant messages.

Technology The Weather Channel Now Integrates Your Tweets Come Rain Or Shine

The Weather Channel launches Twitter integration on TV, its iPhone app and online.

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