The channel's first video features a tornado strike ravaging the studio in an effort to provide more vivid and immersive storytelling while also informing the public on storm safety measures in a captivating manner
New advertisements from Toyota on the Weather Channel create a two-way conversation between customer and ad
Keeping track of the weather could be as easy as 140 characters or less.
The fashion brand is providing all advertising on the Channel's global iPhone and iPad apps, and has placed digital billboards around cities featuring images and updates.
Weather.com will be relaunched to include more social media aspects.
The campaign for Ace Hardware uses time of day targeting for localized and relevant messages.
The Weather Channel launches Twitter integration on TV, its iPhone app and online.