theater

Brand Activation & Immersion ARSHOW Is A Company Aiming To Elevate How Audiences Experience Live Performance

The company is looking to revolutionize live shows by integrating augmented reality into artists' performances, taking the audience's experience to a new level through enhanced immersion and creative possibility

Advertising Uber Opens Pop-Up Drive-In Movie Theaters For Drivers

The popular ride-sharing company allows their drivers to enjoy a drive-in movie theater in an effort to show them appreciation

Pop-Up Magazine Is A Blink-And-You’ll-Miss-It Experiment In Storytelling

Although they keep most of the details under wraps, PSFK got an exclusive scoop from Co-founder, President and Publisher Chas Edwards about what we can expect from their shows this year.

Design Experimental Theater Company Develops Plays To Be Viewed In The Dark

Members of the audience wear headphones and listen to audio that creates a sense of space and movement

Advertising Virtual Reality Makes Live Theater Accessible For The Hearing Impaired

Samsung is using VR to adds subtitles to performances in real time

Entertainment Airline Offers In-Flight Theater For Transatlantic Flights

Icelandair wants to entertain its passengers with an exclusive play that details the company's history and future

Retail Amazon Gives Emerging Playwrights $5 Million To Write Stories For Audible

The brand is looking to create more compelling original content for the platform

Technology Robot Actor Takes To The Stage In London

The robot actor is a fully-fledged cast member and can move around the stage, gesticulate and talk

The World's First Virtual Reality Ballet Is Free To Watch

The Dutch National Opera & Ballet has created Night Fall, new VR entertainment that can be enjoyed all around the world

Entertainment Broadway Play Encourages Phone Use During The Performance

The performance asks the audience to be a part of the show and the larger conversation of technology and privacy by participating with their devices

Entertainment Build An IMAX Theater In The Comfort Of Your Own Home

The entertainment company is offering a new luxury home business line that gives viewers access to the technology for $400,000

Work Should Film Fans Get to Pick Theater Movies?

Crowdsourced screenings could help cinemas monetize by filling empty seats

Design Samsung Has Us Wondering Whether Retail Can Be the New Cultural Experience

Samsung flagship immerses customers in art, design and tech while showcasing new products

Gaming & Play Onboard IMAX Theater Experience Created for Superyacht Cinema

Yacht Intelligence has worked with industry pioneers to create a concept for the world’s first IMAX Private Theater on a superyacht