theater
PSFK gets the inside scoop on House of Showfields, an interactive, half-hour show that introduces shoppers to new brands and products guided by a cast of actors.
Retail has never been scarier than at Haunted Basement, which will take over a vacant storefront in a Minnesota mall, highlighting the creative repurposing of dead retail space
The company is looking to revolutionize live shows by integrating augmented reality into artists' performances, taking the audience's experience to a new level through enhanced immersion and creative possibility
The popular ride-sharing company allows their drivers to enjoy a drive-in movie theater in an effort to show them appreciation
Although they keep most of the details under wraps, PSFK got an exclusive scoop from Co-founder, President and Publisher Chas Edwards about what we can expect from their shows this year.
Members of the audience wear headphones and listen to audio that creates a sense of space and movement
Samsung is using VR to adds subtitles to performances in real time
Icelandair wants to entertain its passengers with an exclusive play that details the company's history and future
The brand is looking to create more compelling original content for the platform
The robot actor is a fully-fledged cast member and can move around the stage, gesticulate and talk
The Dutch National Opera & Ballet has created Night Fall, new VR entertainment that can be enjoyed all around the world
The performance asks the audience to be a part of the show and the larger conversation of technology and privacy by participating with their devices
The entertainment company is offering a new luxury home business line that gives viewers access to the technology for $400,000
Crowdsourced screenings could help cinemas monetize by filling empty seats