theatre

Brand Activation & Immersion Interview: CMO Of The Company Behind Melt Shop, Five Guys, The Little Beet And More On The Future Of Fast-Casual Dining

Jason Anello explains how Aurify turned consumer demand into a powerhouse portfolio of niche brands, commenting on the strengths of fast-casual dining and how restaurants can navigate shifting online-offline customer dynamics

Advertising How This Brand Strategist Leverages Her Background To Blur The Lines Between Creative And Strategic Thinking

In the final installment of this year's series celebrating success stories from SVA's Masters In Branding program, PSFK speaks to Surabhi Rathi about how the experience shaped her future opportunities 

Brand Activation & Immersion ARSHOW Is A Company Aiming To Elevate How Audiences Experience Live Performance

The company is looking to revolutionize live shows by integrating augmented reality into artists' performances, taking the audience's experience to a new level through enhanced immersion and creative possibility

Design Why Lowe's Turned To Comic Books To Understand Their Retail Future

Lowe's Innovation Labs uses comic books to describe new products it has in its stores

Cafe & Restaurant How Department Stores Are Becoming 'Theatres Of Dreams'

As stores struggle, retailers are turning up the theatrics to tempt customers away from their digital devices

Entertainment 5 Things To Check Out At The Future Of Storytelling

A PSFK preview of the Future of Storytelling Summit and Festival, which runs from October 4th through 8th in NYC

Podcast PurpleList Podcast Episode 5: Pop-Up Magazine Is A Blink-And-You’ll-Miss-It Experiment In Storytelling

PSFK got an exclusive scoop from Chas Edwards about what we can expect from Pop-Up Magazine's shows in 2017 and beyond

Packaging & Product Engagement Inside The Festival That's Trying To Change The World

Antidote is an Australian festival that curates a weekend of ideas, art and action

Technology Experimental Theater Company Develops Plays To Be Viewed In The Dark

Members of the audience wear headphones and listen to audio that creates a sense of space and movement

Advertising Virtual Reality Makes Live Theater Accessible For The Hearing Impaired

Samsung is using VR to adds subtitles to performances in real time

Interview Pop-Up Magazine Is A Blink-And-You’ll-Miss-It Experiment In Storytelling

We interviewed Pop-Up Magazine's co-founder Chas Edwards on what's in store at this year's ephemeral live magazine show

Hotels, Hospitality & Travel Why Seoul's Garden Bridge Is A Success In Urban Planning

Seoul’s ambitious Skygarden revives a disused elevated 1970s highway with 24,000 plants – and is open to all, 24 hours a day

Design Tribeca Storyscapes Collection Gave Viewers An Emotionally Interactive Experience

The Tribeca Film Festival featured an immersive film this year that combined elements of theater and nonfiction storytelling

Technology Robot Actor Takes To The Stage In London

The robot actor is a fully-fledged cast member and can move around the stage, gesticulate and talk