Tide

Analysis How Ford, Tide And Samsung Are Synching Their Brand Experiences With Consumers' Daily Lives

From Tide's laundry service app to Samsung's remotely accessed fridge cams, some of the most popular brands are activating with value-added services and functionalities that serve consumers during their busy days

Loyalty & Membership Tide Launches 'Uber Of Dry Cleaning' Mobile Laundering Service

Procter & Gamble's Tide brand is moving beyond its leading laundry detergent products into direct-to-consumer services with the launch of its on-demand dry cleaning app and franchise

Advertising Tide Makes Stain Removal Infographic For The Messiest "Game Of Thrones" Season

The clothing detergent brands takes a look at one of the bloodiest seasons of HBO's hit show.

Design Self-Washing Shirt Ensures That Students Never Have To Do Laundry [Video]

Tide tries to save mothers across the country from their children's dirty laundry.

Retail Triple Pundit: Why Tide Detergent Is Going Toxin Free

Procter and Gamble to remove noxious substances from laundry cleansing agent after customer complaint.

Grocery, Convenience & Supermarket P&G's Notepad Grocery Bag Lets You Make Your List On The Outside

The Tide Smart Bag doubles as a shopping list and has been gaining popularity due to its versatility and eco-friendly emphasis.

Home Eric Ryan: Style And Substance - The Method Method [Video]

The founder of Method, describes how his company's strategic 'obsessions' helped construct a new space in a static market where they could insert their product--backed by a strong brand culture--and succeed.

Advertising A Moment Of Humanity: Proctor And Gamble's Response To Disaster

In response to the deadly EF5 multiple-vortex tornado that hit Joplin, Missouri, Proctor & Gamble launched disaster relief initiatives at the heart of the devastated city.

Advertising The Most Imaginative Social Good Campaigns

Forbes magazine has compiled a visual collection of the most imaginative csr initiatives.