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In-store augmented reality features animate products on virtual models and point shoppers to compatible items, bringing the most useful elements of online browsing to physical retail
June 18, 2018

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Floyd Hayes is the Founder and Chief Creative Officer at Floyd Hayes Consulting where he works with agencies and clients to develop The Big Idea, Guerrilla and Experiential concepts, digital engagement, brand development and anything else that needs an extra spoon of imagination and experience.

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John’s work is recognized for its “excellence, innovation and enhancement of the quality of life”. This work insists that capabilities critical to humans living in a digital world can come only from sufficient evolution of the human-machine interface (HMI). For more than two decades he has built digital systems incorporating dextrous input, bidirectionally-expressive graphical elements, an aesthetics of constant dynamism, and the basic computational acknowledgment of physical space. At Oblong Industries, he leads development of the g-speak software platform, which enables the construction of distributed, collaborative, gesturo-spatial systems. Among these is Mezzanine, a workplace solution whose multi-surface environment is ideally suited to hyper-visual collaboration among co-located and distributed teams. John holds a PhD from the MIT Media Lab. His foundational work there included innovations in optical and electronic holography, real-time computer graphics systems, large-scale interactive visualization techniques, and the I/O Bulb and Luminous Room systems. He brought these ideas to Hollywood, serving as science and technology advisor to films including Minority Report, Hulk, Aeon Flux, and Iron Man, before founding Oblong Industries to develop real-world versions for the commercial market.

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At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

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Prison inmate turned fitness CEO Coss Marte discussed how he went from selling drugs on a street corner to running a company at Saks 5th Avenue, alongside racks of designer clothes and shoes.

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