Tmall

Analysis How Retailers Like PepsiCo Are Improving Supply Chain Efficiency With Sales Data Optimization

From PSFK's Shopper Data Debrief, here's how three retailers are leveraging in-store purchase data to help inform inventory choices and predict consumer needs

Beauty How Retailers Like Sephora Drive Conversion Using Personalized Recommendations

From PSFK's Shopper Data Debrief, here's how leading retailers like Walgreens and more are leveraging next-gen machine vision to learn and analyze shopper patterns

Brand Activation & Immersion Report Launch: Check Out PSFK’s Shopper Data Debrief

Our latest report shows how retailers can leverage in-store analytics to create a mutually beneficial exchange with consumers

Retail YSL's Coachella Beauty Pop-Up Is A Gas Station For Cosmetics

The luxury retailer's Coachella activation will feature retro aesthetics, virtual reality, customizable lipstick bullets, expert makeovers and more

Merchandising & Curation Shiseido Partners With Alibaba To Reach More Consumers In China

The Japanese cosmetics co is the first to partner with the mega etailer for a dedicated shop, aiming to co-create products like shampoo for exclusive sale through Tmall

Automotive How Brands Like BMW Are Taking Their Post-Purchase Service Ecosystems Online

From PSFK's 2019 Automotive CX Debrief, here's how three car retailers are developing tech-based products and services that provide post-purchase customer support for a digital-first market

Hotels, Hospitality & Travel Alibaba's Mobile-First FlyZoo Hotel Lets Guests Navigate With Their Face

The first hotel from the ecommerce mainstay lets guests access elevators and rooms through facial recognition, book and check in via the app, and even order more towels through a room robot

Features Retail Trends Playbook Excerpt: Leveraging Data For Responsive Merchandising

From heat-mapping to forecasting algorithms, these three retailers are leveraging local data intelligence for real-time and relevant merchandising in physical stores

Store Experience & Design Innisfree's Revamped Beauty Store Marshals Tmall Tech For High-Touch Experience

Korean beauty brand Innisfree is aiming to invigorate its China store by adding features from AR mirrors and skin analyzers to interactive shelving and vending that enable a high-touch, discovery-led cx

Cafe & Restaurant Starbucks And Alibaba Team Up To Enable A One-Touch Virtual Store

The two leading brands partnered to enable a seamless, all-in-one service integration across the Starbucks app and mobile apps within Alibaba's OS for the coffee chain's China outpost

Post Purchase Service & Support Alibaba's 'Future Hotel' Provides Robot Assistants To Accommodate Guests

Alibaba Group's futuristic hotel in Hangzhou city will feature robot staff, voice-command hubs and face scanners that replace check-in, enabling a highly efficient infrastructure that cuts down human labor by 50%

Consumer Goods Alibaba's Brick & Mortar Stores Offer Location-Tailored, High-End Merchandise

The e-tailer giant is opening Tmall Global spaces in pilot zones where the Chinese government has loosened restrictions on cross-border commerce, making use of its robust consumer data to offer location-specific stock

Loyalty & Membership Alibaba's 10th Singles Day Offers Shoppers Click-To-Buy Fashion Show

This year the online retailer's annual event mixes on-and off-line retail in innovative ways, offering shoppable fashion shows, AI customer assistance and promotions designed to entertain and drive sales

Shopper Marketing & Promotions Tmall And L'Oreal Launch Men's Grooming Campaign

Aiming to capitalize on the rising interest among male consumers in beauty and grooming products, the online retailer and the personal care giant teamed up for an on- and off-line men's campaign