tommy hilfiger

Beauty How Brands Like Tommy Hilfiger Are Driving Sales With Interactive Digital Drops

Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products

Brand Activation & Immersion Tommy Hilfiger Offers Customers Social Network And Shoppable Content

The SideFlix app aims to brings fans of the brand together while offering access to exclusive content, combining shoppable content with social interaction

Fashion & Apparel How Brands Are Helping Consumers Turn Their Own Data Into Services And Rewards

Companies are handing control over to consumers, enabling them to trade and sell their own personal data in an assortment of digital marketplaces

Loyalty & Membership Tommy Hilfiger Lets Everyday Consumers Become Brand Ambassadors

The more people wear the brand's attire, the more they'll be rewarded, thanks to the smart tag-embedded clothing

Gaming & Play Tommy Hilfiger Is First Major Retailer to Bring VR In-Store

The U.S. fashion giant aims to inspire purchases via the tech experience of the moment, signaling a rise in mainstream 'retailtainment'

Advertising Social Concierge Service Offers Luxe Treatment For Influencers

American fashion designer Tommy Hilfiger leads the way with a pioneering digital service.

Design Tommy Hilfiger Calls Upon Local Instagrammers To Document Fashion Week Show

The designer is creating the first runway show InstaMeet, where 20 Instagrammers will be chosen to participate.

Innovation Shop Window Features A Pop-Out Kit Of Men’s Wardrobe Essentials [Pics]

Tommy Hilfiger window display at La Rinascente in Rome is a portrait of a gentleman’s lifestyle necessities.

Retail Fashion Designer Launches Platform To Crowdsource Ideas [Future Of Retail]

Cut On Your Bias is a site that lets shoppers ultimately decide what will come to market by involving them in the design process.

Technology Crowdsourced Clothing Preferences Direct Production Decisions

PSFK spoke to the CEO of Cut On Your Bias, a website that invites consumers to vote on clothing preproduction decisions, involving them in which designs ultimately become a reality.

Advertising The Tommy Hilfiger Pop-Up Shipping Container [Pics]

Building made from recycled shipping containers showcases Hilfiger Denim at Bread & Butter tradeshow.

Luxury Anna Wintour Awarded France's Highest Honor [Headlines]

Anna Wintour, the famous powerhouse editor of American Vogue, was awarded the Chevalier of the Order by French President Nicolas Sarkozy.

Home Prep World: Tommy Hilfiger's Pop-Up Beach House

The fashion brand sets up a temporary store modeled on a Hamptons beach house in New York City's Meatpacking District.

Retail Future Of Retail Talk At WWD CEO Conference

Write up of Piers Fawkes presentation of retail trends.