Brands are driving engagement with retail drops via mobile app to give social media-savvy customers exclusive access to new products
The SideFlix app aims to brings fans of the brand together while offering access to exclusive content, combining shoppable content with social interaction
Companies are handing control over to consumers, enabling them to trade and sell their own personal data in an assortment of digital marketplaces
The more people wear the brand's attire, the more they'll be rewarded, thanks to the smart tag-embedded clothing
The U.S. fashion giant aims to inspire purchases via the tech experience of the moment, signaling a rise in mainstream 'retailtainment'
American fashion designer Tommy Hilfiger leads the way with a pioneering digital service.
The designer is creating the first runway show InstaMeet, where 20 Instagrammers will be chosen to participate.
Tommy Hilfiger window display at La Rinascente in Rome is a portrait of a gentleman’s lifestyle necessities.
Cut On Your Bias is a site that lets shoppers ultimately decide what will come to market by involving them in the design process.
PSFK spoke to the CEO of Cut On Your Bias, a website that invites consumers to vote on clothing preproduction decisions, involving them in which designs ultimately become a reality.
Building made from recycled shipping containers showcases Hilfiger Denim at Bread & Butter tradeshow.
Anna Wintour, the famous powerhouse editor of American Vogue, was awarded the Chevalier of the Order by French President Nicolas Sarkozy.