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Children Disney's Internal Design Tool Helps Retailers Implement Recyclable Packaging

Disney and the Toy Association are aiming to set a new industry standard, releasing a SmartPackaging tool that provides smaller retailers with the resources they need to enable sustainable design

Food & Beverage Apricart Personalizes And Streamlines The Grocery Shopping Experience

The startup's digitally integrated shopping cart leverages in-store analytics on path-to-purchase data to the benefit of consumer and retailer alike, personalizing the experience as well as eliminating checkout

Advertising How Understanding The Power Of Marketing Helped This Brand Strategist Deliver Success

SVA's year-long Masters in Branding program helps strategists and creatives like Phillip Lauria hone their skills while building new understanding of the industry

Analysis Interview, Part Two: Inscape's Meditation App Developer On Designing A UX For Busy Consumers

App developer Jared Cocken tells PSFK how Inscape uses sophisticated data technology to build a better mindfulness experience and help users form a meditation habit.

Banks, Insurance & Financial Services Travel Insurance Comparison Site Offers Customers Personalized Recommendations

InsureMyTrip is a search engine that allows people to compare travel insurances based on their specific needs, and accounts for real-time events like hurricanes and storms in its results

Grocery, Convenience & Supermarket Amazon Shoppers Can Rank Items To Receive Tailored Recommendations

Called Scout, the machine-learning visual tool makes recommendations for items based on users' ranked preferences, taking advantage of consumers' digital window shopping to drive sales

Features How Companies Are Making Technology More Inclusive For All Consumers

In order to create solutions that provide benefits to every demographic, brands are implementing initiatives to reduce inherent bias, racism or other discriminatory nodes

Brand Activation & Immersion How Brands Are Using Onboard Guidance To Improve The Employee Experience

In order to foster a strong workforce, companies are expertly equipping their employees, providing connected headsets and monitors that sync to IoT sensors to deliver pertinent information, priority tasks and analytics

Shopper Education & Assistance eBay Enhances Shoppers' Buying Experiences With AI-Enabled Visual Search Function

The mega e-commerce platform is debuting an upgraded visual search tool that enables customers to create product shortlists of the most relevant products

Beauty Reaching Fashion & Beauty Shoppers At Home To Drive Them Along The Purchase Path

Wearable items like makeup and apparel can be tricky to buy online, which is why brands are implementing tools like virtual try-ons via mobile or augmented reality to help build consumer confidence in their purchases

Store Experience & Design Retailers Optimize The In-Store Experience By Outsourcing Choice Elements To Digital

Upgrading the brick-and-mortar experience by relegating particular tasks and services to AI, robots and more allows retailers to employ human workers in the areas that count most

Op-Ed Op-Ed: Why Brands Should Create 'Invisible' Experiences

Grey strategist Rogério Colantuono shares his takeaways from PSFK's CXI 2018 conference, advocating customer experiences that deliver maximum value while tech does its job in the background

Retail How Visual Search Streams Are Optimizing Online Shopping

From scanning consumers' Pinterest boards to letting them upload their own photos, new image-based methods of searching for items are enhancing the digital retail experience

Health Google's 'Digital Wellbeing' Tools Will Help People Disengage From Phones

As firms face scrutiny over habit-forming technologies, Google unveils system to show users how much time they spend on their devices

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