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January 16, 2019 | New York City

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Healthcare corporation TIENS Group is continuing to focus on providing consumers with immersive technological experiences in its brand new Experience Store. Located in Shenzhen, China, the store was opened as part of the company’s 23rd anniversary celebration, as well as its global expansion plan, called “One Body, Multiple Wings.” After conducting significant research to determine […]

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Designers need to stop focusing on features and return to the linguistics of products to spur real innovation.

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