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January 16, 2019 | New York City
Consumers increasingly value high-quality customer service and the ability to co-create their brand experiences with the companies themselves, which has led to brands implementing more immersive technologies to create more customized loyalty program experiences
August 15, 2018

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Healthcare corporation TIENS Group is continuing to focus on providing consumers with immersive technological experiences in its brand new Experience Store. Located in Shenzhen, China, the store was opened as part of the company’s 23rd anniversary celebration, as well as its global expansion plan, called “One Body, Multiple Wings.” After conducting significant research to determine […]

December 17, 2014

Designers need to stop focusing on features and return to the linguistics of products to spur real innovation.

June 11, 2014
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