Thoughts on the different types of stories told in New York City versus Los Angeles and the television as a story bridge.
We asked "Transmedia Storytelling: What Is It?” and held our PSFK Salon Los Angeles at Soho House to find some answers.
Wait a minute, what exactly is 'transmedia storytelling' again? We explore the concept in advance of next week's PSFK SALON LOS ANGELES.
Application uses location-based media to create transmedia storytelling.
Steve Rubel explains the importance of pervasive stories in today's crowded media landscape.
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.