transparency

Features Startup HATH Supplements Explains Why Proactive Use Is The Next Frontier For CBD

Moving the hemp-derived ingredient away from its alignment with weed culture as well as luxury, this just-launched brand offers products designed for high-functioning results for everyday consumers and encourages wellness through routine and care rather than just treating symptoms

Delivery & Logistics Interview: DTC Grocery Startup Reduces Food Waste By Selling Ugly Produce

CEO and co-founder Ben Simon explains how his 100% sustainable grocery delivery platform benefits shoppers, local farmers and mother nature by repurposing unpretty fruits and veggies

Fashion & Apparel Customers Can Scan Streetwear Brand's QR Labels For Supply Chain Info

Alyx provides blockchain tags in its apparel that detail their origin and authenticity, offering customers easy-to-access transparency

Brand Activation & Immersion Cannabis Delivery System Omura Caters To Upscale Consumers

The functionality-focused brand allows dosage-controlled cannabis delivery, positioning itself for a wider audience of premium customers

Podcast Podcast: Why Natural & Sustainable Personal Care Is No Longer Just Niche

In this episode, founder of organic personal care brand Seed Phytonutrients discusses the viability of a hybrid DTC and wholesale strategy in a market that has shifted distribution channels in response to increasing consumer demand for sustainable and natural beauty options

Analysis When Collecting Customer Data, Best Practices Include Transparency And Clear Rewards

From offering shoppers total transparency to providing them obvious benefit for info-sharing, here are four critical pillars of data collection that let both customer and retailer win

Merchandising & Curation H&M Strives For Transparency By Providing Shoppers With Manufacturing Details

The retailer is working to shift consumer perceptions by granting shoppers access to details like factory location and supplier name for online and in-store merchandise

Food & Beverage Grocery Chain Offers Shoppers Transparency Through Food Podcast

Dutch supermarket chain Albert Heijn is producing a podcast on how its food is grown and made in a five-part series

Cafe & Restaurant Interview: How Dig Inn Is Bringing Quality And Sustainability To Food Delivery

The fast-casual New York hotspot's founder discusses how it built its own delivery service using existing infrastructure to meet consumer demand for hot and quality meals on demand, home-cooked style

Beauty Interview: How A L'Oréal-Backed Brand Is Changing The Conversation Around Organic Beauty

The founder of sustainable & organic beauty brand Seed Phytonutrients explains how the shift in natural beauty and personal care distribution channels has the potential to benefit everyone, from farmers and brands to consumers and the environment

Automotive How Auto Retailers Like Honda Use Consumer Data To Improve The Driving Experience

From PSFK's 2019 Automotive CX Debrief, heres how three car companies are optimizing the process of data collection and sharing through customer rewards

Video Make Your Brand Personable And Engage With Your Customers At Every Opportunity

Watch Craig Dubitsky of oral care brand Hello explain at PSFK's Future Of Retail 2019 Conference why brands need to be personable

Banks, Insurance & Financial Services Seafood Producer Implements SAP Blockchain Tech To Enable Supply Chain Transparency

Consumers of Bumble Bee seafood brand can now scan a QR code to see details on their tuna's journey through the production process, enabling transparency in an industry rife with sustainability controversy

Loyalty & Membership Drivers Receive 24/7 Roadside Assistance With DTC Digital Platform Urgent.ly

The on-demand digital startup offers drivers round-the-clock access to assistance providers with algorithm-driven software, transparency and end-to-end service.

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