transparency

Food & Beverage Square Roots App Adds Transparency To Produce Shopping

This company is creating a special timeline that will let customers know where their greens have been before they hit the table

Fashion & Apparel H&M's Blockchain-Enabled Tag Lets Customers Track Clothing Origin

In response to increasing consumer demand for production transparency, the retailer's Arket brand is testing out a product tag customers can scan with their phone to access its origin information

Brand Activation & Immersion Interview: How A High-End Men's Accessories Retailer Prioritizes Transparency In Its New Store

In this interview, Jonathan Meizler, founder and creative director at Title of Work, explains how the brand is changing the fashion accessory landscape by challenging industry standards and selling one-of-a-kind pieces

Fitness & Sport How Brands Like Adidas Highlight Shared Values To Build Connections With Consumers

Brands are attempting to keep up with shifting consumer values by spotlighting eco-conscious initiatives, creating inclusive content, and increasing transparency

Shopper Marketing & Promotions Dove Lets Customers Know That Its Ads Haven't Been Altered

The company is committing to cosmetic transparency by placing a symbol on its marketing materials that lets shoppers know no digital manipulation was involved, helping to promote more realistic standards of beauty

Loyalty & Membership Learn How To Cultivate Consumer Loyalty Across 5 Key Industries

From fostering authenticity to providing convenience, here are the key steps to take for brands looking to sustain long-term engagement from their customers, detailed in PSFK's recently launched CX Playbook

Fashion & Apparel DTC Accessories Brand Breaks Down Cost For Consumers With Transparent Pricing

Shoppers can view a list of production costs, from materials to duties and transportation, on Oliver Cabell's website

Retail How To Build Trust Into The Customer Experience

As more consumers seek out products that align with their values, brands need to commit to social impact and transparency in order to establish a trusting relationship with their audience

Advertising Gucci Releases Online Platform Aimed At Improving The World

As part of a larger sustainability and social impact plan, the fashion megahouse built the hub so that its customers can connect to its invigorated sense of purpose and transparency

Packaging & Product Engagement Forensic Tagging Will Allow Brands And Consumers To Verify Product Authenticity

With the ability to embed tags into raw materials (not just on packaging), everyone along the supply chain can expect greater peace of mind

Retail How Brands Can Build Trust Though Privacy Tools

By letting users take control of what information is shared, brands can greatly improve their relationships with customers

Banks, Insurance & Financial Services Insurance Hackers Prioritize People Over Profits

Lemonade integrates technology and transparency with coverage designed to provide younger adults the necessary security

Home Interview: How Digital Real Estate Increases Efficiency While Cutting Costs

Reali CEO Amit Haller discusses how real estate is following in the travel industry's footsteps to serve a consumer empowered by information now freely available online

Grocery, Convenience & Supermarket Supermarket's Blockchain Tracks Each Stage Of Chicken Production

French supermarket chain Carrefour is applying the secure technology to demonstrate 100% transparency with its food products