Transportation

Brand Activation & Immersion Citi Bike's Summer-Long Scavenger Hunt Puts New York Riders To Test

For 12 weeks, New Yorkers can play along with other Citi Bikers on social media and on the road as they decipher weekly riddles so they can win prizes

Features An Electric Scooter Company Makes The Case For Ownership In A Ride-Share Economy

PSFK scores an inside look at Boosted, an electric vehicle ecomm disrupting the current rideshare and rental transportation trends, providing urban commuters with a more reliable last-mile alternative

Case Study Travelers Can Make Emissions-Reducing Transportation Plans Using Booking Service

Green Tickets shrinks carbon footprints by providing travelers with the climate impact of their routes in order to reduce energy consumption, while still accounting for affordability and speed of travel

Automotive Scooter Rental Service Bird Offers Members Monthly Subscription

Looking to enhance the convenience of its environmentally friendly scooter rental to compete with bike and ride shares, Bird will directly deliver to and pick up personal scooters from monthly subscribers

Loyalty & Membership The Future Of Car Buying And Owning According To Acura Designers

Amidst changing consumer behaviors in a booming sharing economy, vehicle owning will endure, say Acura experts—but will have to be more about a personal connection than A-to-B transportation

Advertising Stockholm Commuters See Billboards Personalized To Their Emotions

Pioneered by Clear Channel, Stockholm Metro's digital billboards will analyze consumer data to display art based on their current emotion

Analysis How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Video Automotive CX Debrief Webinar Video

In the latest webinar, Senior Strategist Penn Whaling and Strategist Conner Dial guide viewers through the 30+ page report that serves as a roadmap for how to improve the car-buying and ownership journey

Retail Join PSFK For Automotive CX Immersion & Ideation Sessions, April 18

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere

Hotels, Hospitality & Travel American Airlines Partners With Digital Aviation Co For Luxury Airport Experience

American Airlines is partnering with Blade experiential travel company to upgrade its premium cx with private helicopter transport to and from the airport alongside expedited, ground-level personal attendant service

Post Purchase Service & Support All-In-One Transit Platform Streamlines Berlin Mobility

Jelbi is Berlin's mobile platform designed to help visitors and Berliners alike navigate the city, including all mobility options from bikesharing to ridehailing and public transit in one place

Delivery & Logistics Future Amazon Customers Can Retrieve Their Packages From Public Buses

In an effort to help bolster public transit in an era of ridesharing as well as increase its last-mile delivery options, Amazon acquired a patent to use public buses as mobile delivery pick-up points

Shopper Marketing & Promotion Lyft Local Campaign Supports New Yorkers Affected By L Train Shutdown

Capitalizing on the slated April train closure, Lyft is targeting affected NYC commuters with a campaign highlighting its new local-specific services and features

Transactions & Payments Meet The "Netflix Of Transportation" That Lets Riders Pick From Multiple Travel Options

Whim is a new app that lets users pay one fee to have access to a number of different transportation options

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