Travel

Automotive Audi Drives Brand Engagement With New Car Rental Loyalty Program

Silvercar, Audi's in-house car rental service, unveiled a unique loyalty program that aims to keep drivers engaged with perks like free rentals

Analysis From Condé Nast To Porsche, Brands Are Driving Engagement Through Exclusive Platforms

With exclusive apps and social networks, brands across different industries and interests are making their most devoted fans feel appreciated

Brand Activation & Immersion Virgin Galactic Gives Passengers Out-Of-This-World Experience With First-Ever Spaceport

Gateway to Space is a luxury space flight terminal intended to give visitors a chance to reach the stars, and will serve as a home to Virgin's new space program

Case Study Standard International Makes Hospitality More Social With P2P Booking App

Benny, a new app by the brand behind The Standard Hotel, aims to improve the hospitality experience for the mobile-first set with recommendations straight from guests themselves

Design This Cruise Line Is Offering Luxury Apartments To World Travelers

Blue World Voyages is a new cruise brand that's offering 40 high-end residences aboard its maiden ship, which will launch in 2021

Fitness & Sport Marriott Helps Its Customers Pursue Wellness Goals With New App Experience

TakeCare Level 30 is a new program from the hotel chain that allows members to partner up and compete in group challenges to improve wellbeing and drive brand loyalty around Marriott's wellness culture

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform

Cafe & Restaurant Illy Turns Coffee Lovers Into Experts With An International Luxury Retreat

The weeklong Ultimate Italian Coffee Package features stops in California and Italy, plus plenty of coffee and espresso, taking brand loyalty to the next level

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Banks, Insurance & Financial Services Mastercard's Culinary Venture Brings Top Global Restaurants To Foodies

Mastercard has taken three top restaurants from a variety of countries to give consumers an immersive global experience from home

Beauty How Immersive Entertainment Is Elevating The Consumer Experience, On The Ground And In The Air

With interactive displays and immersive technology, brands like Virgin Holidays and L’Occitane are using next-gen entertainment to engage shoppers and take them on a virtual voyage

Entertainment New Polish Hotel Pays Homage To Its City's Cinematic History

PURO Łódź is a design-forward hotel in one of Poland's oldest cities that celebrates its hometown's film roots through an in-house cinema and weekly movie nights

Loyalty & Membership This Subscription-Based Travel Service Curates Personalized Monthly Trips

Taking cues from services like Netflix and Birchbox, BeRightBack allows its members to take curated vacations with subscription travel based on their interests

Delivery & Logistics PSFK's New Gen Z Playbook Is A Guide For Brands To Meet The Needs Of The Next Generation

From breaking boundaries to empowering young creators, entrepreneurs and activists, companies are transforming their brand experience to align with Gen Z’s unique needs and values