travel retail

Analysis How Brands Like Shisheido Create Immersive Airport Retail Experiences

These three leading travel retailers are engaging pre-boarding passengers through multisensory popups, mixed reality and more

Beauty LVMH-Owned Cruiseliner's ‘Sensory Shopping Journey’ Offers Guests Experience-Driven Luxury Retail

Themed retail concepts, exclusive experiences and immersive events that tap into consumers' five senses give this cruise ship a point of difference when it comes to luxury retail and entertainment at sea

Brand Activation & Immersion What The Success Of Estée Lauder's Airport Stores Says About Travel's Booming Retail Business

While retailers were once fearful of diluting their brand equity with airport stores, now big terminal renovations and the lure of captive, affluent shoppers has brands incorporating travel retail into their strategy