Trends

Analysis Brands Billie, H&M And More Are Supporting Authenticity And Self-Expression In Kids

The following four examples showcase how brands are enabling and assisting young consumers in leading authentic lives, free from societal constraints and media pressure

Brand Activation & Immersion From Marriott To Vans, How To Build Loyalty With Exclusive Members-Only Clubs

From PSFK's Loyalty Debrief, here are three examples of how contemporary retailers are leveraging members-only access to develop stronger bonds with customers and fans

Fashion & Apparel Moda Operandi Uses Customer Data To Create Its First-Ever Runway Report

Data gathered directly from customer behavior and sales will help the luxury e-tailer deliver more accurate inventory predictions

Features How Companies Like WeWork Are Dedicating Physical Footprint To Relevant Service

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

Delivery & Logistics How Retailers Like Macy's Use Cloud Synthesis To Optimize Consumer Data Intel

In this excerpt from PSFK and Microsoft's Retail Trends Playbook 2020, here's how three brands are implementing cloud synthesis to maximize the benefits of data-based intelligence

Health PSFK Spotlight From Facebook's 2019 Trends Report: Wellness as a Luxury Good

Original insight from PSFK on the evolution of wellness into a luxury category, from Facebook IQ's 2019 Topics & Trends Report

Video How The Future Is Being Discussed And Why It Matters

Professor at Temple University and Author Devon Powers believes the trends industry needs to become diversified, in order to create a democratized and decentralized future.

Video Think Of Trends As Technologies

Professor at Temple University and Author Devon Powers believes that if we start to treat trends as we do technologies we'd be able to problem-solve our way through the biggest societal ills

Advertising Interview: How We Can Shape The Future Thoughtfully

Devon Powers, PhD in media, culture and communication, shares insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference

Podcast How The Study Of Trends and Futurism Reveals Important Insights

Listen to Devon Powers, PhD in media, culture and communication, discuss insights from her research on the trends industry, futurism and consumer culture ahead of her talk at PSFK's CXI 2018 conference

Optimizing The Consumer Journey At Every Step

In this special show, we take the audio from a recent web presentation of our Travel Debrief report

Fashion & Apparel Inside The Five-Year Cycle Of Fashion Trends

Fashion used to operate on two seasons a year, but now trends are staying in fashion for years, not months

Op-Ed Op-Ed: Focusing Trends For Bigger Ideas

Macro trends are so broad that they are difficult to action against, but specific angles can truly differentiate a business, says PSFK founder Piers Fawkes

Home The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

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