Advertising Shoes Designed to Kick Cigarette Smoking to the Curb

Vans and truth collaborate on a youth non-smoking campaign

Innovation Springwise: Website Check Facts And Verifies Claims

New online service, TruthMarket, tests the veracity of public claims from major figures.

How A Fake Guru Helped His Followers See The Truth [Need To Know]

In his forthcoming documentary, a filmmaker turns faux-spiritual leader to explore beliefs.

Innovation Seth Godin: Does Your Boss Want The Truth? [Headlines]

"When your organization has a chance to see itself as its customers do, do your leaders crowd around, trying to glean every insight they can about the story and your future, or do they prefer the status quo?"

Technology Thrillist Leaves The Old Media Model Behind

Thrillist blurs the lines between advertisements and editorials and offers new insight into what future media companies could look like.