try on

Beauty Nars Upgrades Beauty Counter Experience With AR Trial

The Shiseido-owned cosmetic brand is using AI and AR to build a virtual try-on system to help store shoppers find their perfect match

Brand Activation & Immersion Interview: How Luxury Shoe Brand M.Gemi Uses A Hudson Yards Store To Build Lifetime Customer Relationships

Following the recent opening of a brand new permanent retail space in New York's Hudson Yards development, M.Gemi co-founder Cheryl Kaplan tells PSFK how to build a better customer experience

Fashion & Apparel Warby Parker Shoppers Can Try On Glasses In AR And Purchase Directly

Warby Parker’s innovative Virtual Try-On Tool lets glasses shoppers sample frames from the comfort of their phone, streamlining the in-app transaction by letting shoppers purchase immediately or add to a home trial kit