Plot Guru is an app that syncs up with the episode you're watching on Netflix and sends relevant trivia
A partnership between HGTV and Food Network will turn passive viewing into an active shopping experience
Notebook company pays tribute to hit TV show by creatively replicating the opening sequence
Pre-roll ad campaign finds a new way to advertise the Friends' release on Netflix
Enjoy food to match your favorite TV shows for the long weekend
Developer Ubisoft’s CEO wants to let viewers control TV show plots, like players do in a game.
HitBliss allows members to watch shows without any interruptions by earning points up front.
Card holders who use the 2nd screen app zeebox will be able to see products inspired by popular programs, which they can then buy.
To promote the fall TV lineup, a ‘digital’ insert within Entertainment Weekly will have a small LCD screen showing a video preview and tweets.
Traditional TV deals are less desirable compared to what Netflix, Hulu and what's on offer on the Internet in general.