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Advertising Bud Light Promises Free Beer To Aliens That Escape Area 51

No, there probably aren't any aliens in Area 51. Yes, Bud Light's most recent social media marketing stunt plays off that viral Facebook event

Analysis How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Fashion & Apparel Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Automotive Car Buyers Can Schedule Their Next Mini Test Drive On Twitter

To promote its Countryman and hybrid vehicles, Mini is allowing interested parties to tweet @MiniUSA to schedule a drive, hoping to use the social platform to target more millennial consumers

Merchandising & Curation Twitter's Latest Updates Bring Users News Based On Their Interests

Using human curation and algorithms, the social media platform intends to make relevant stories more concentrated and easily accessible

Health Social Media Copies Gambling Tricks To Make Users Crave It

Experts say social media employs methods that affect users' brains and lead to them experiencing ‘phantom’ notification buzzing

Op-Ed Op-Ed: Why Hitler Would Have Loved Twitter

Marketing pioneer Scott Bedbury says that every brand has a conscience but somewhere along the way Twitter's got lost in the clicks, tweets and retweets

Entertainment Game Helps Players Spot And Prevent The Spread Of Fake News

The aim is for players to build a fake news empire, which researchers hope will expose propaganda tactics

Hotels, Hospitality & Travel Tweet-Powered Billboard Throws Snow At Last-Minute Travelers

Swiss International Air Lines had fun with British travelers' tendency to book flights at the last minute with an interactive billboard in London

Advertising Twitter Billboard Ads Broadcast Live Hype About The New Star Wars Movie

For the release of Star Wars: The Last Jedi, Disney teamed up with Twitter to showcase tweets surrounding the film

This AI Is Programmed To Write Horror Stories Mined From Reddit

MIT researchers developed Shelley to tweet scary stories based on Reddit posts

Cafe & Restaurant Burger King Made Ads Out Of Tweets Disparaging Wendy's

To promote its new spicy chicken nuggets, Burger King is promoting critical tweets from when Wendy's discontinued its version of the item

Advertising Dating App Reads Your Tweets To Find A Personality Match

The concept revolves around the idea that Twitter users post more unfiltered thoughts

Technology Germany Is Cracking Down On Online Hate Speech With A New Law

Social media companies are on the hook for fines as high as $57 million