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Rucha is interested in making human interactions with technology more organic. Her focus lies in designing interactions that will address everyday problems at a community and global level. She believes that advances in connected devices will bring the world community closer and help find cohesive solutions to social problems. She is currently a Master’s candidate at the Interactive Telecommunication Program at the Tisch School of Arts, NYU. With a deep seeded interest in concept building, she has the ability to prototype hardware to test and work with. Her understanding of both design and prototyping, helps enhance communication between the design and development teams.


Adam is an entrepreneur. He is the chairman and CEO of Assembled Brands, a collection of fashion brands, and co-founder and chairman of General Assembly, a private school for professional development.

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