uber

Brand Activation & Immersion Uber Moments Is Using Dining Experiences To Build Cultural Connections

Uber Eats just launched Moments, offering experiences like five-course meals and cooking classes for customers who want to try something new

Delivery & Logistics PSFK Research Paper Launch: Leveraging Disruptive Technologies In The CPG Landscape

The world's most innovative brands are creatively employing technologies like AI and facial recognition to drive sales and customer satisfaction along every step of the supply chain

Advertising From Uber To Coca-Cola, Brands Are Taking The Purchase Path In New Directions

The purchase path doesn't have to be simply transactional, and these companies are using creative methods like social-media activated vending machines to revamp and reward customers

Automotive Uber Riders Now Earn Credits For Making In-Car Purchases

Ridesharing customers who make purchases from in-car commerce company Cargo can earn free Uber rides and other discounts

Analysis Interview: How Turo Is Building A Marketplace For On-Demand Car Sharing

The head of Turo's U.K. team tells PSFK how the platform is poised to fundamentally shift the nature of car ownership, enabling a service it describes as the Airbnb of car-sharing and letting car owners make money on their vehicle's idle time

Food & Beverage Uber Eats Elevates User Experience With Animations And Greater Transparency

The food delivery service revamped its mobile app to feature colorful animations, clearer delivery tracking and more specific timing options

Loyalty & Membership Westfield Mall Drives Traffic With Free Uber Rides For Shoppers

The mall operator is one of the first establishments to implement Uber Vouchers, a service geared towards venues looking to increase consumer engagement with free transportation

Hotels, Hospitality & Travel Uber Eats Delivers Food Straight To Toronto Airport Travelers

The app delivery service is partnering with Toronto Pearson to let travelers order food from airport restaurants and have it delivered straight to their gate

Features Automotive CX Brand Spotlight: How BMW Caters To The Next Generation Of Drivers

The luxury automaker leads the industry in redefining an entrenched business model for an increasingly digital world

Baby Boomers Interview: Why A Finance Management Platform Prioritizes Flexibility For Today's Active Retirees

Kindur VP of design & experience speaks to PSFK about how the digital platform works to increase transparency and accessibility when it comes to managing modern finances, designing user experiences in accordance with the behavior of today’s retirees to better meet their needs

Post Purchase Service & Support How Brands Like Uber And Microsoft Meet In-Moment Needs With Multimodal Mobility Apps

Detailed in PSFK's Automotive CX Debrief, mobility companies are diversifying their offerings, letting customers switch between options like car sharing, public transportation, bikes and scooters as their needs change

Cafe & Restaurant Postmates Customers Can Avoid Delivery Fee By Pooling Orders With Locals

The Postmates Party feature shows app customers a list of places locals are currently ordering from, giving them five minutes to choose to pool their delivery and waive the fee

Brand Activation & Immersion American Airlines Partners With Digital Aviation Co For Luxury Airport Experience

American Airlines is partnering with Blade experiential travel company to upgrade its premium cx with private helicopter transport to and from the airport alongside expedited, ground-level personal attendant service

Shopper Marketing & Promotion Why The Restaurant Space Is Experimenting With Dynamic Pricing

Some restaurants may soon implement dynamic pricing already integral to the rideshare and airliner spaces, working to engage customers at off-peak times with lower prices to better manage demand