uncommon sense

Advertising Uncommon Sense Visionary: Is Your Brand Getting VUC'd?

Shawn Parr, CEO of Bulldog Drummond, introduces us to the digital natives and category disruptors who, like jujitsu masters, are rewriting the rules of every category

Design Shawn Parr: How To Use The F Word In Business To Deliver Better Results

Focus is a key word to keep in mind when determining the purpose of a new initiative, why it matters, and how it connects to the mission of a business.

Innovation Shawn Parr: How To Farm New Ideas For Food Companies

America is finally catching on to the importance of product ingredients and origins, so what's next?

Work Shawn Parr: Culture Eats Strategy For Lunch

Performance-oriented cultures achieve better financial growth, have high employee involvement, strong internal communication, and acceptance of a healthy level of risk-taking in order to achieve new levels of innovation.

Home Shawn Parr: Disruptive Innovation -- The Dog Food Edition

The CEO of Bulldog Drummond interviews Honest Kitchen founder Lucy Postins about how she uses her moral compass to drive her business decisions.

Advertising Shawn Parr: 10 Ways To Turn Your Passion Into Your Business

Staying true to personal values and doing what you love is the best way to exude confidence in your business and achieve lasting success.

Gaming & Play Shawn Parr: Sit on the Toilet & Nine Other Ways to Experience Your Brand

Should it be mandatory for every senior executive in a company to experience their brand from the same perspective that the "people" do? The CEO of Bulldog Drummond weighs in.

Syndicated Shawn Parr: The 10 Most Important Traits Of A Leader

Garry Ridge, the CEO of WD-40, is a bold Australian and the steward of one of the world’s most iconic and unusual brands.

Work Uncommon Sense Tips: Do What You Love and Love What You Do

People who seem to have that spark, who are passionate about what they do and how they live their lives are fantastic to be around, and they seem to make what they do look so easy.

Luxury Content Is The New Currency

As Britain was dangerously close to defeat in 1940, Winston Churchill put the English language into battle.

Home Bulldog Drummond: What Can CEOs And Presidents Learn From Gracie Jiu-Jitsu?

Jiu-Jitsu is no longer sequestered to the realm of martial arts. It is now taking on cultural significance and being referenced in business strategy meetings.

Design Bulldog Drummond: How Breasts Are Educating Our Youth

With breast cancer awareness month just around the corner, Shawn Parr sits down with the founder of Keep A Breast to get the most up to date learnings about the disease.

Innovation 5 Tips For Transforming The Microfinance System

Michelin sheds light on their efforts to rebuild the small business economy in the wake of the economic collapse.