Under Armour

Brand Activation & Immersion Under Armour Helps Customers Track Their Activity With Digital Fitness Ecosystem

The fitness brand is releasing a collection of wearable and connected products that include seamless tech integrations and specific data collection for real-time coaching

Innovation How Brands Like Under Armour Are Enabling Responsive Products

From color-changing fabrics to garments that can answer phone calls, apparel retailers are enhancing how consumers interact with their clothing with wearable technology, enabling useful functions and capabilities

Fashion & Apparel Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Packaging & Product Engagement Under Armour Offers New Yorkers Three-Story Pop-Up Experience

The athletic apparel brand collaborated with A$AP Rocky to design a new shoe and pop-up shop to celebrate its release, offering visitors exclusive merchandise, a rave party and an indoor skate park

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Fitness & Sport How Fitness Is Going Digital With Mixed-Reality Workouts

From connected running shoes to virtual classes accessible from the privacy of one's home, the fitness industry is using the latest innovative technologies to enhance people's fitness routines

Op-Ed Op-Ed: The Experience Is A Brand's Most Important Product

In a time when companies like Apple and Tesla continuously raise the bar for consumer experience, Donny Makower of RED Interactive advocates looking at brands through the eyes of the customer

Design Under Armour Announces The Third Iteration Of Its Connected Sneakers

Under Armour unveiled its third generation of connected running shoes during CES in Las Vegas

Delivery & Logistics Under Armour Has Launched Its Own Subscription Box Service

The fitness company will send out four to six new pieces of clothing every 30, 60, or 90 days

Health Connected Sportswear Brings Wearable Computing To Lacrosse

Technology startup SNYPR’s connected wall ball app provides detailed stats to help players improve

Technology Under Armour's New Premium Sleepwear Helps Athletes Recover Faster

The activewear brand claims to have created pajamas that promote body healing and recovery during sleep

Cinematic Tech Shifts The Story As You Change Your Perspective

A new campaign lets viewers turn their mobile devices from portrait to landscape and vice versa to 'see the bigger picture'

Fashion & Apparel Under Armour's Golf Shoe Can Track Your Fitness As You Play

Created using one of the brand's running sneakers as its base, the new offering can monitor distance traveled and calories burned on the course

Hotels, Hospitality & Travel Residence Inn Offers Guests Custom Running Routes From Under Armour

Curated two-mile or longer routes are designed to help guests stay active while making the most out of their travels