Under Armour

Brand Activation & Immersion PSFK Research Paper Launch: Implementing Personalization In Apparel

Apparel industry mainstays and startups alike are taking personalized brand products and experiences to the next level, leveraging emerging technology and data collection methods to tailor the customer journey for today's over-saturated  consumers

Fashion & Apparel Under Armour's Next-Gen Performance Apparel Boosts Wearers' Oxygen Delivery

The athletic apparel retailer's latest gear moves beyond moisture wicking and into heat capturing to dilate wearers' blood vessels with bioceramic technology, improving performance, sleep and recovery

Fitness & Sport Under Armour Helps Customers Track Their Activity With Digital Fitness Ecosystem

The fitness brand is releasing a collection of wearable and connected products that include seamless tech integrations and specific data collection for real-time coaching

Analysis How Brands Like Spire Health Are Developing Wearable Workout Optimization Tools

Retailers are responding to consumer demand for products that assist them with their health and wellness needs, offering them apparel with tech-enabled fitness tracking and training capabilities

Innovation How Brands Like Under Armour Are Enabling Responsive Products

From color-changing fabrics to garments that can answer phone calls, apparel retailers are enhancing how consumers interact with their clothing with wearable technology, enabling useful functions and capabilities

Merchandising & Curation Aiming To Save The Brand, Gap Inc. Taps Athleisure Market With Men's Line

The struggling apparel retailer is hoping to reinvigorate its brand with Hill City, launching in mid-October, which is informed by crowdsourced data and will be sold primarily online in a bid to meet consumer demand

Retail The Latest In Our Retail Innovation Tracker: Ecommerce Leads The Way Across Cross-Industry Innovation

Analysis from PSFK’s Retail Innovation Tracker shows how innovative brands in ecommerce, grocery and sport/fitness-lifestyle (and more) are perceived

Packaging & Product Engagement Under Armour Offers New Yorkers Three-Story Pop-Up Experience

The athletic apparel brand collaborated with A$AP Rocky to design a new shoe and pop-up shop to celebrate its release, offering visitors exclusive merchandise, a rave party and an indoor skate park

Automotive Brand Innovation Tracker: June

Analysis shows how brands in automotive, footwear & retail are perceived in terms of innovation (and that luxury might be dead)

Technology How Fitness Is Going Digital With Mixed-Reality Workouts

From connected running shoes to virtual classes accessible from the privacy of one's home, the fitness industry is using the latest innovative technologies to enhance people's fitness routines

Op-Ed Op-Ed: The Experience Is A Brand's Most Important Product

In a time when companies like Apple and Tesla continuously raise the bar for consumer experience, Donny Makower of RED Interactive advocates looking at brands through the eyes of the customer

Design Under Armour Announces The Third Iteration Of Its Connected Sneakers

Under Armour unveiled its third generation of connected running shoes during CES in Las Vegas

Advertising Jumpers Defy Gravity With Athletic Wear Made From Condom Material

SKYN is producing performance athletic wear that is made from the same material used for its condoms

Delivery & Logistics Under Armour Has Launched Its Own Subscription Box Service

The fitness company will send out four to six new pieces of clothing every 30, 60, or 90 days