Delivery & Logistics Subscription Intimates Brand Encourages Consumers To Recycle Their Underwear

Knickey is encouraging sustainability by offering its subscribers the chance to trade in used intimate apparel for a free new pair

Advertising Underwear Line Celebrates Heroic Ladies

The collaboration features some of history's super-accomplished women

Home Bra Algorithms Trace Feminine and Market Curves

A San Francisco start-up site uses customer data to lift sales and separate trends

Technology Rape Protection Lingerie Shocks Attackers

A new undergarment designed by students in India would help victims fend of rapists while simultaneously alerting the authorities.

Advertising Waxing Salon Asks Commuters To Go Pantsless On NYC Subway

Hair removal company Shobha invites patrons to hop on the metro together before the official annual 'No Pants Party.'

Luxury New Wonderbra Ads Lets Users Undress Models With Their Smartphones

The lingerie company releases it's first app that gives an interactive peek at what bra the Slovakian supermodel wears under her clothes for various occasions.

Work 32 Innovations That Will Change The Future of Everyday Life [Headlines]

From the end of the traffic jam and underwear that let's you know you're being lazy, to an auto-destructing anti-theft bicycle and getting drunk on non-alcoholic booze: a list of hypothetical solutions to everyday woes.

Retail Company Launches Perk Program By Mailing 100 Boxes Of Condoms To Startups [Headlines]

Manpacks delivers large shipment of 'essential' item to busy entrepreneurs.

Advertising Navajo Nation Sues Urban Outfitters For Selling 'Navajo' Branded Panties [Headlines]

The native people are launching a lawsuit against the clothing brand for trademark infringement.

Innovation Soldiers May Soon Sport High Tech Underwear Of The Future

The US Department of Defense is researching on making specialized underwear that can save the lives of soldiers.