“If you’re flying out of Chicago or Houston and for some reason we have a long delay instead of that dreaded ‘operational difficulties’ message that you would normally get, we’re gonna start telling stories. What is going on with this flight? It was delayed coming out of Newark because of air traffic control or, I know it looks sunny here, but the plane is coming from a place where there are thunderstorms and it was delayed. We want to be more transparent so people can know what’s going on with their flight. If you think about the whole ‘where is my airplane now’ concept, it’s the same idea. What is going on with my flight?”