United States

Analysis Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce

Using a hybrid strategy of human-driven and AI curation, Suggesty offers global customers access to lesser-known international designers while enabling lower-than-market prices and premium quality

Automotive How Auto Retailers Like Volvo Are Making Driving More Accessible With All-Inclusive Subscriptions

From PSFK's Automotive CX Debrief, these three car retailers are giving their customers purchase flexibility with subscription services

Brand Activation & Immersion How Retailers Like Walmart Are Appealing To Pet Owners With In-Store Grooming And Vet Services

From PSFKs Engaging Millennial Pet Owners report, here is how four companies are supplementing their product selection with relevant pet care services

Advertising How Auto Brands Like Acura Reach Consumers With Dynamic Digital Marketing

From Renault to Acura, today's leading auto retailers are paving the route towards a more seamless and connected buying experience by leveraging social media engagement via Instagram, Twitter and more

Cafe & Restaurant How Companies Like Fourpost Enable Flexible Solutions For Retail Infrastructure

From quick-to-build rotating popup shops to easy-to-use SaaS dashboards equipped with all the necessary parts for a physical store, innovative retailers and real estate owners are catering to brick-and-mortar's current ephemeral nature

Fashion & Apparel American Eagle Caters To Urban Gen-Zennials With SoHo Sneaker Popup

The apparel retailer hopes to drive engagement and foot traffic with an in-store popup featuring merch from resaler Urban Necessities, also strengthening its sustainability measures

Health Op-Ed: State-By-State Breakdown Of Marijuana's Retail Potential

Author Jeff Hill provides an in-depth overview of the rapid pace of legislation state-by-state and at the federal level, offering insight into the possibility of selling marijuana for retailers across the country

Beauty Interview: How A DTC Personal Care Brand Customizes The Future Of Men's Beauty

PSFK speaks to the founders of men's beauty retailer Hawthorne to understand the strategy behind a consumer-centric brand designing personal care experiences that appeal to male consumers

Delivery & Logistics Op-Ed: The “Ins-and-Outs” Of The 5G Automated Experience

In an op-ed for PSFK, author Christopher Nurko explores the emerging drivers of value in retail, outlining how 5G technology can help retailers deliver excellent experiences at all stages along the path to purchase

Gen Z American Eagle Taps Gen-Z Social Influencers To Create Spring Campaign

AE is aiming to effect authenticity by putting the creative direction of its spring campaign in the hands of its customer, soliciting 10 Gen-Zers to style, direct and photograph the content

Loyalty & Membership Retail Trends Playbook Excerpt: Making The Case For A Data-First Retail Strategy

As detailed in PSFK & Microsoft's 2020 Retail Trends Playbook, these three key trends explain the benefits of investing in a data-rich infrastructure and how retailers can best implement it

Fitness & Sport Interview: Champion On Remaining Relevant, 100 Years Later

The president of Champion Athleticwear and director of marketing speak to PSFK about using the brand's legacy in new, global and digital-led ways to maintain momentum into the future

Shopper Education & Assistance Fitbit Wearers Can Share Data With NIH To Improve Health Care

The Fitbit BYOD program is a digital health initiative in partnership with the NIH's health project All of Us and is designed to use real-time participant data to inform healthcare research

Luxury Nordstrom Trunk Club Helps Advise Customers On Proper Garment Care

Trunk Club is increasing the value of its service by adding consumer education on how to extend the lifetime of garments with its Caring for Clothing, part of Nordstrom's greater effort to reflect consumer interest in sustainability and quality over quantity

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