Upcycling

Brand Activation & Immersion Sperry Sporters Can Ask Alexa How To Reduce Environmental Footprint

The footwear retailer is raising awareness among consumers on ocean pollution with an Alexa Skill called Sperry Waterkeeper

Delivery & Logistics Consumers Can Earn Credit At Reformation By Upcycling Their Used Clothes

Conscious apparel retailer Reformation partnered with Thredup to launch a loyalty program that incentivizes consigning clothing by offering consumers store credit for their used wares

Banks, Insurance & Financial Services American Express Card Will Be Made From Upcycled Ocean Plastic

American Express is working with ocean conservation organization Parley to align with customer values around pollution and tourism

Cafe & Restaurant How Innovative Packaging Is Fighting Throwaway Culture

Packaging has been considered a necessary evil—until now, as designers are finding creative ways to encase products in materials that serve a second function, from measuring tape to toys

Food & Beverage Sustainable Bistro Shows How Design Can Reduce Food Waste

The NYC pop-up curated by Finnish designers educated visitors on the possibility of design and food production that conserves and reuses resources while still offering delectable meals

Children Westin Is Upcycling Hotel Bedding Into Pajamas For Children In Need

The hospitality giant is reducing its environmental footprint while contributing to a cause in an initiative called Threadforward

Grocery, Convenience & Supermarket Indian Startup Fights Pollution By Upcycling Rotting Temple Flowers

Collecting the discarded religious flower petals, Help Us Green intends to curb river pollution by using the plants to make incense

Advertising Adidas Releases Soccer Jerseys Created From Ocean Plastic

To celebrate Earth Day, Adidas created Major League Soccer jerseys out of recycled plastic for all 23 teams to wear

Advertising Starbucks Is Selling A Reusable Bottle To Protect The Oceans From Plastic

A reusable water bottle from Soma and Parley, which incorporates recycled plastic, is being sold at Starbucks locations across the country to heighten awareness of ocean pollution

Design Swedish Design Studio Creates Homewares Using Recycled Waste

Malmö Upcycling Service reuses materials like brick, glass and sheet metal to make household objects while reducing manufacturing waste

Beauty Interview: How A Sustainable Beauty Brand Upcycles Fruit Waste

Terence Chung, scientist and founder of Fruu, discusses repurposing food waste to make sustainable, organic beauty products accessible to younger consumers

Shopper Marketing & Promotion Stationery Maker Uses Recycled Coffee Cups For A New Product Line

G . F Smith and CupCycling create a sustainable loop between cups and stationery

Fashion & Apparel Yves Behar Designed A Backpack To Separate Dirty Gym Clothes And Your Laptop

A waterproof compartment isolates used gym gear from the rest of the stuff

Home This Furniture Is Made With Starbucks Store Waste

Pentatonic uses Starbucks plastic cups to remake the iconic 'bean chair'