US

Brand Activation & Immersion PSFK Launch: The Mid-Atlantic Retail Innovation Guide

Our latest city guide explores how retailers in two of the U.S.'s youth-led East Coast cities are acting as hubs of retail innovation, embracing new brick-and-mortar formats alongside curated services and merchandise to meet their consumers' emerging needs

Automotive Lexus Targets Younger U.S. Drivers With Comprehensive Subscription Plan

To appeal to millennial consumers, the luxury automaker is rolling out a full-service subscription-based program across the U.S. that enables a streamlined yet flexible driving experience

Food & Beverage Grocer Expands U.S. Presence By Building On Local Family-Owned Chain

Germany-based grocer Lidl is increasing its U.S. presence by acquiring local grocery spaces and buidling off of their established community roots, integrating them into its streamlined, no-frills design that enables its low prices

Design Palm-Sized Device Reads Your Skin's Hydration Levels

MiLi Skin Moisture Meter gives people an accurate and in-the-moment reading of their skin's moisture

Health Phone-Connected Nicotine Patch Helps Smokers Quit

California startup Chrono Therapeutics's new product is designed to make the process of quitting cigarettes easier and less costly

Advertising Platform Calculates People’s Charitable Presence On The Web

Ever wondered what your ‘Giving Footprint’ is? A new project is encouraging consumers to find out.

Technology Google+ Offers Real-Time Suggestions For Better Video Chatting Manners [Video]

Get more out of your conversation with the help of this facial recognition app.

Innovation Snack Company Funds Acts Of Kindness To Make The World Nicer [Video]

For its newest project, snack bar company KIND is on the hunt for the next generation of innovators.

12 Stories You Need To Know Today

Net-A-Porter offers same day delivery to Hamptons, Nissan to create ad with Vine and Instagram videos and Spotify launches StubHub app.

Advertising Sturdy Mason Jar Transforms Into A French Press

New French press design uses raw materials from the US and offers a lifetime guarantee.

Design 3D Printers Go On Sale At Staples

This new technology may no longer be relegated to the realm of enthusiasts as they hit retail shelves around the country.

Advertising How Would Past Presidents Design Their Personal Branding? [Pics]

A young creative attempts to give each of the presidents their own logo.

Innovation Band Captures The Sound Of The Northern Lights

US alternative rock band, OK Go, have collaborated with Sony to create musical innovation.

Advertising Budweiser Releases Bow Tie-Shaped Can

The humble beer container gets a makeover.