Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event
Screenshop, which turns fashion photos into shoppable lists of similar items, has added a social element to its e-commerce app
Immersing audiences in the storytelling process might be the next wave of content creation
The UK Electoral Commission is looking for new ways to reach out to first-time voters
Call Me Maybe songstress Carly Rae Jepsen has teamed up with the talent show and beverage giant.
Canadian band Jets Overhead creates a ‘social music video’ by incorporating fan submissions.
NowThisNews, creates curated, bite-sized videos and is available on iOS.
The U.S. Department of Defense hopes to launch a restricted user-generated content site.
What can sports franchises and concert promoters do to enhance the live fan experience? Experts from the Purplelist weigh in.
In support of a charity for children, Colgate engages its social network in a new series of digital ads.
A conversation with one of the leading companies looking to change how we interact with sound online.