user generated content

Brand Activation & Immersion Donald Glover & Adidas Use Airdrop To Surprise Coachella Attendees With Free Sneakers

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Loyalty & Membership Philanthropy Platform Lets Millennials Swipe Right To Donate

Millie is making donating to charity as simple as swiping right, targeting millennials with a mobile-friendly user format and online payment service

Advertising Mattel Celebrates International Women's Day With Barbie Activation

In an effort to reinforce Barbie as an empowering icon for girls, the Mattel brand launched a New York popup store and global social media campaign for IWD

Cafe & Restaurant LinkedIn Hosts Coworking Popup For Job Hunters

The networking website will take over a London pub, where job seekers can apply for positions, take headshots and chat with professionals

Fashion & Apparel Storr Turns Social Media Into A Peer-To-Peer Selling Platform

The platform allows for everyday social media users and influencers to market products from over 100 brands, democratizing ecommerce influence and channels while letting consumers choose what to promote

Analysis How Brands Like Marriott And Standard Hotels Cultivate Community Through Group Activations

Harnessing the power of community, brands and establishments are cultivating their own networks for customers that enable sharable and memorable experiences

Automotive Mobility Platform Makes Ride-Sharing Social With Group And Events Management

The multi-service rideshare app is poised to disrupt the transportation industry with group planning, prioritizing riders' occasions by letting them create one-time or recurring events, invite guests and finding them the optimal route

Entertainment How Media Brands Like The Economist Use Community To Build Connections With Consumers

Brands are building communities around their content, fostering relationships between customers in order to increase loyalty

Interview PSFK Retail Conference Preview: How A Women’s Apparel Brand Taps The Power Of Community

Before taking the stage at PSFK's upcoming Future of Retail Conference on January 16, LIVELY CEO and founder Michelle Cordeiro Grant explains how the women's apparel company is marshaling the power of community to build a brand that is consumer-centric, data-driven and focused on maintaining a dialogue with its audience

Merchandising & Curation Levi's Customers Can Create Customized, Shoppable Pinterest Boards

Styled by Levi’s is a digital styling tool that uses customers' Pinterest data to curate shoppable style boards linking to Levi's products, aiming to enable purchase-driving visual discovery

Food & Beverage Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results

Estrella Jalisco took on negative stereotypes on Facebook about Mexicans by creating pages, groups and sites to celebrate its country's heritage, altering the search results to be more positive

Gen Z TikTok Social Media Platform Offers Vine Lovers Short-Form Video Sharing

The short-form video app from China is a replacement of Musical.ly, and comes after the Twitter shutdown of popular Vine two years ago, taking off worldwide and gaining in popularity in the U.S.

Packaging & Product Engagement YouTube Creators In Europe Can Sell Merch Directly Under Their Videos

The social media platform is allowing YouTubers to make their channels shoppable, extending its merch store capability already launched in the U.S. to European creators

Luxury Genies Social Avatars Let Friends Chat In 3D And Dress Themselves In Gucci

Genies is the world's first social app that marshals AI to enable avatar-to-avatar communication between users, allowing them to customize 3D digital clones and even dress themselves in Gucci's latest wares