user generated content

Brand Activation & Immersion Donald Glover & Adidas Use Airdrop To Surprise Coachella Attendees With Free Sneakers

Randomly selected festival goers were air-dropped a pair of Adidas kicks, granted that they wore them for the rest of the event

Fashion & Apparel Everyday Consumers Can Monetize Posts With Visual Shopping App

Screenshop, which turns fashion photos into shoppable lists of similar items, has added a social element to its e-commerce app

Delivery & Logistics 20th Century Fox Set To Launch A 'Choose Your Own Adventure' Film

Immersing audiences in the storytelling process might be the next wave of content creation

Advertising UK Turns To Snapchat To Boost Young Voter Turnout In Special Election

The UK Electoral Commission is looking for new ways to reach out to first-time voters

Advertising Grindr Has Launched Their Own Online Magazine

The hookup app is labeling itself as a lifestyle brand with a new digital magazine featuring user-generated content

Innovation Coca-Cola & American Idol Crowdsource Star’s Next Song

Call Me Maybe songstress Carly Rae Jepsen has teamed up with the talent show and beverage giant.

Technology Fans Insert Their Photos Into Band's Interactive Music Video

Canadian band Jets Overhead creates a ‘social music video’ by incorporating fan submissions.

Technology Huffington Post Co-Founder Creates App To Get Millenials Interested In Hard News

NowThisNews, creates curated, bite-sized videos and is available on iOS.

Technology The Pentagon Builds Its Own Version Of Reddit Exclusively For The Military

The U.S. Department of Defense hopes to launch a restricted user-generated content site.

Technology Does Facebook Owe Its Users Money? [Headlines]

A recent post on NYTime's Bit Blog argues that the world's largest social network should pay those who constitute the site.

Gaming & Play PSFK Asks The Purplelist, What Is The Future Of Live Events?

What can sports franchises and concert promoters do to enhance the live fan experience? Experts from the Purplelist weigh in.

Advertising Colgate Crowdsources Participants For Latest Campaign Through Facebook

In support of a charity for children, Colgate engages its social network in a new series of digital ads.

Design Ed Cotton: What Are People Doing To Your Brand?

BSSP's Director of Strategy advises companies to keep an eye out for user generated content for inspiration to uplift or add to their brands.

Innovation [Interview] Alexander Ljung, CEO and Founder of SoundCloud

A conversation with one of the leading companies looking to change how we interact with sound online.